Content Team Lead

2 days ago

New Cairo, Cairo, Egypt Worood Full time

Key Responsibilities

*

  • Develop a cohesive content strategy aligned with Worood's brand identity, marketing goals, and seasonal campaigns.

  • Plan and oversee monthly content calendars across all digital platforms.

  • Ensure consistency in tone, messaging, and visual direction across channels.

  • Collaborate closely with the marketing team to translate campaign objectives into strong content concepts.

*

  • Lead, mentor, and empower the content team (copywriters, designers, media production team)

  • Provide ongoing feedback, training, and support to enhance team skills and performance.

  • Delegate tasks effectively and monitor workflow to ensure timely, high-quality output.

  • Foster a collaborative, inclusive, and creative team environment.

*

  • Brainstorm and develop original ideas for storytelling, campaigns, social content, product highlights, and brand moments.

  • Direct the creative process for photoshoots, reels, videos, and editorial content.

  • Ensure all visuals and copy reflect the brand's aesthetic, values, and emotional identity.

  • Push for innovation in content formats, styles, and creative approaches.

*

  • Partner with the marketing team to align content with performance goals, customer insights, and brand positioning.

  • Analyze campaign performance and content results to refine future strategies.

  • Ensure content supports sales initiatives, product launches, and engagement objectives.

  • Maintain awareness of industry trends, competitor activations, and emerging content styles.

*

  • Review and approve all content before publishing to maintain quality standards.

  • Optimize content for digital channels, including SEO, social algorithms, and platform best practices.

  • Track content KPIs and generate insights-based recommendations.

*

  • Work with brand, product, and e-commerce teams to ensure content reflects product stories and customer needs.

  • Align with PR, influencers, and partnerships to ensure unified messaging.

  • Participate in campaign planning, brand events, and creative brainstorming sessions.

Required Qualifications & Skills

*

● Bachelor's degree in Marketing, Mass Communication, Media, or a related field.

● 4–7 years of experience in content creation, marketing, or creative direction.

● Proven experience leading a creative or content team.

*

● Strong marketing foundation and understanding of digital marketing principles.

● Excellent leadership, communication, and team management skills.

● Creativity with the ability to conceptualize strong brand stories and visual ideas.

● Strong copywriting and content development abilities.

● Ability to analyze content performance and turn insights into improvements.

● High attention to detail in both visual and written content.

*

● A visionary, innovative thinker with a passion for storytelling.

● Empathetic, inclusive leader who empowers creative talent.

● Organized, proactive, and capable of managing multiple projects simultaneously.

● Adaptable and solution-oriented in a fast-paced environment.

● Strong aesthetic sense aligned with Worood's artistic and elegant identity.

New Cairo

If you are interested, send your CV

Job Type: Full-time

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