Performance and Growth Marketing Manager

Company Description

Are you ready to join a dynamic team that's transforming the way small businesses manage their finances? At mazeed, we're not just offering a service; we're providing a lifeline to micro and small-sized enterprises. Our multi-faceted platform is the key to helping these businesses keep their financial records in check, issuing invoices promptly, and making informed decisions. We're the trusted extension of their team, their Finance & Accounting Department.

Our core values of Integrity, People Growth, Customer Centric, Global Mindset, Innovation, and Adaptability are the foundation upon which we've built our success. We're not just looking for someone who can fill a role, but someone who can align with these values, adding their unique perspective to our team.

Job Description

The Performance & Growth Marketing Manager will lead mazeed's marketing growth engine across the full customer lifecycle, from acquisition to activation, retention, and revenue expansion. This role combines strategic performance marketing with growth initiatives focused on user adoption, engagement, and lifetime value (LTV).

Responsibilities:

• Strategy & Leadership
• Develop and execute a holistic growth and performance marketing strategy covering acquisition, activation, retention, and re-engagement.
• Own key growth metrics, including CAC, LTV, retention rate, activation rate, and active users.
• Work closely with the Content, Design, and Product teams to ensure alignment between marketing activities and business priorities.
• Lead, mentor, and develop the performance and growth marketing team.
• Acquisition & Funnel Optimization
• Plan and manage digital campaigns across all paid channels (Google, Meta, LinkedIn, YouTube, etc.) to drive high-quality leads and sign-ups.
• Collaborate with the Sales and Product teams to ensure smooth handover and conversion tracking across the funnel.
• Continuously test and optimize creatives, targeting, landing pages, and conversion flows to maximize ROI.
• Growth & Retention
• Build and manage user activation and engagement campaigns through email, in-app messages, and marketing automation.
• Partner with Customer Success and Product to identify user drop-off points and launch retention experiments.
• Launch cross-sell, upsell, and referral initiatives to increase user lifetime value (LTV).
• Data, Analytics & Experimentation
• Own marketing dashboards and performance reports; monitor and analyze KPIs weekly and monthly.
• Design and execute A/B tests to validate hypotheses and drive continuous improvement.
• Leverage analytics tools (Google Analytics, HubSpot, etc.) to uncover insights and inform growth strategies.
• Cross-Functional Collaboration
• Collaborate with the Design and Content teams on messaging, storytelling, and creative optimization.
• Work with Partnerships and Communications to support co-marketing initiatives that boost reach and engagement.
• Align with Finance and Management on budgeting, forecasting, and ROI reporting.

Qualifications

To be a successful candidate for this role and a start Performance Marketing & Growth Manager, we will look for:

• 5+ years of experience in performance or growth marketing, preferably within SaaS, fintech, or B2B tech in GCC.
• Proven experience managing paid campaigns across Google Ads, Meta, LinkedIn, X, and Snapchat, and other digital platforms.
• Strong command of HubSpot, Google Analytics, Meta Business Suite is a must
• Hands-on experience with marketing automation and engagement tools like WebEngage, MoEngage, or similar.
• Solid understanding of tracking, attribution, and conversion optimization.
• Data-driven mindset with strong analytical and A/B testing skills.
• Excellent communication and collaboration skills — comfortable working with cross-functional teams (Content, Design, Product, Sales).
• Up-to-date with the latest trends and best practices in performance and growth marketing.

Additional Information

If you're excited to embark on this journey with us, to be part of an innovative team that's changing the game for small businesses, we encourage you to apply. At mazeed, we don't just hire employees; we welcome team members who share our values and vision. Join us in making a real impact on the financial well-being of small enterprises while advancing your own career. Your success is our success, and together, we'll reach new heights in the world of finance and accounting.

Join our mazeed Family and enjoy a comprehensive benefits package that includes competitive compensation, comprehensive health coverage, professional development opportunities, work-life balance initiatives, an inclusive company culture, and performance bonuses and incentives. We prioritize the well-being and growth of our employees and strive to create a supportive and rewarding work environment.