Strategy Manager

2 days ago

Cairo, Cairo, Egypt luma Middle East Full time

Strategy Manager

luma Middle East, one of the fastest-growing influencer marketing companies in the region,
is seeking a
Strategy & Creative Manager
to join our growing team.

Founded in 2023, luma empowers brands, creative agencies, and marketers to create extraordinary content and achieve measurable results. We offer
360-degree influencer marketing services
, from strategy to execution — including insight development, creative direction, campaign management, and performance measurement — powered by our proprietary platform that enables data-driven creator selection and real-time ROI tracking.

We proudly partner with leading brands such as
Visa, Centrepoint, Heineken, Eucerin, and MDLBEAST
, amongst others.

Job Description

We're looking for a
Strategy & Creative Manager
who blends
brand strategy
,
cultural insight
, and
creative direction
.

This person must be able to:

  • Understand brand strategy and build campaign frameworks from it.
  • Translate consumer, cultural, and category insights into influencer-led campaign ideas.
  • Craft powerful narratives and strategic storytelling that inspire both clients and creators.
  • Develop social-first strategies that live at the intersection of culture, community, and the creator economy.

This is a strategic + creative hybrid role — ideal for someone who can move fluidly between insight, strategy, and ideas.

Responsibilities

  • Develop
    brand-aligned campaign strategies
    and creator-first creative concepts.
  • Build clear, structured
    campaign briefs
    rooted in brand objectives, tone of voice, and cultural relevance.
  • Translate insights and tension points into actionable influencer ideas and campaign platforms.
  • Lead ideation sessions and shape narratives that connect brands to culture.
  • Work closely with Partnerships, Campaign, and Design teams to ensure strategic and creative alignment.
  • Build high-quality presentation decks (strategy, rationale, creative direction).
  • Conduct research on audiences, competitors, and culture to unlock strategic opportunities.
  • Stay on top of trends in content, creators, social platforms, and the cultural landscape.

Qualifications


Mandatory: Strategy Experience

Only candidates with hands-on
brand strategy or creative strategy experience
will be considered.

  • 3–5+ years in
    influencer marketing, brand strategy, creative strategy
    , or a hybrid strategic role.
  • Proven ability to develop campaign ideas, creative briefs, and strategic storytelling frameworks.
  • Strong grasp of how brands communicate and how audiences behave online.
  • Excellent storytelling, deck-writing, and presentation skills.
  • Deep understanding of social platforms, content formats, and the creator economy.
  • Ability to turn insights into ideas that resonate culturally and drive brand results.
  • Comfortable working across multiple projects in a fast-paced environment.
  • Bachelor's in marketing, communications, or a related field.

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