Content Lead

7 days ago

Cairo, Cairo, Egypt Vezeeta Full time 900,000 - 1,200,000 per year

At Vezeeta, we are transforming the way people access healthcare across the Middle East and Africa. We are looking for a
Senior Content Creator
to join our Egypt team, someone who blends creativity with strategic thinking, has a sharp eye for performance data, and thrives in a fast-paced, tech-driven environment.

This role is perfect for a digital-savvy content expert who's just as comfortable creating thumb-stopping content as they are planning cross-platform campaigns and guiding creative execution.

What You'll Be Doing:

Content Strategy & Creation


• Develop and execute engaging, on-brand digital content across channels (Instagram, TikTok, LinkedIn, etc.)


• Own the content calendar — from planning to execution — aligned with campaign goals and business objectives


• Collaborate closely with marketing and design teams to bring ideas to life


• Lead content ideation sessions and stay ahead of social media and content trends


• Write, edit, and optimize content for maximum reach and engagement

Performance & Optimization


• Monitor and analyze content performance across platforms


• Interpret data to identify opportunities, optimize future campaigns, and improve engagement


• Track KPIs and contribute to content performance reporting

Collaboration & Project Management


• Work with internal teams (including performance marketing and design) to guide campaign development and ensure brand consistency


• Provide creative direction and feedback to design team to bring content strategies to life


• Manage timelines, deliverables, and approvals for content projects

Client Mindset & Brand Stewardship


• Act as the voice of the brand — maintaining tone, consistency, and quality across all content


• Align with stakeholders to ensure content supports broader marketing initiatives

What We're Looking For:


• 3–5 years of experience in content creation, digital marketing, or advertising


• Preferably with experience in a startup or tech company environment


• Strong writing and storytelling skills with a portfolio of digital content


• Deep knowledge of social media platforms, content trends, and audience behaviors


• Experience with tools like Canva, Capcut, Adobe Creative Suite, or equivalent


• Data-savvy — able to interpret content metrics and identify actionable insights


• Experience building and managing content calendars and social strategies


• Excellent communication and project management skills


• Marketing or communications background is a strong plus

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