SEO/Search Engine Optimization Specialist

4 days ago

Giza, Giza, Egypt AW Holding Full time 30,000 - 60,000 per year

Job Description

  • Design, execute & manage SEO processes, content strategies outreach campaigns
  • Develop optimization strategies that increase the company's search engine results rankings.
  • Research SEO keywords to use throughout the company's website and marketing materials.
  • Set measurable goals that demonstrate improvement in marketing efforts.
  • Monitor daily performance metrics to understand the SEO strategy performance.
  • Efficiently communicate with the marketing department to align the company goals.
  • Write compelling and high-quality website content, including blog posts and page descriptions in Arabic and English.
  • Update content and website links for maximum optimization and search engine rankings.
  • Monitor Google Webmaster Tools to identify site issues, such as crawl errors and html suggestions
  • Manage on-page and off-page SEO efforts by optimizing content, overseeing reporting, conducting regular SEO audits to increase organic rankings
  • Supporting with SEO audits for our international campaigns, offering key recommendations on strategy

· Implement enterprise content gap analyses

  • Build and maintain weekly, monthly & quarterly SEO reports tracking content performance, traffic analytics and search trends for management
  • Monitor, track and report on SEO performance and trends
  • A sophisticated understanding of organic search and content marketing
  • Prior experience using SEO analysis/research tools like Majestic, SEM rush, or similar tools
  • Web analytics experience with knowledge of analytical tools such as Google Analytics, Power BI & Google Webmaster Tools
  • Work with product & engineering to define technical SEO requirements
  • Identify opportunities to improve crawling & indexation
  • Support for page remapping & URL structural updates
  • Bi-weekly site audits and reporting, with recommendations and roadmap scheduling

Requirements

  • 2-3 years experience in a SEO role
  • 1+ year experience with HTML, CSS, JavaScript.
  • Experience with SEO industry programs, such as Google Analytics or Adobe Analytics.
  • Experience with on-page and off-page SEO.
  • Experience with creating backlinks.
  • Knowledge of keyword research and data mining tools.
  • Able to complete competitive analysis of other companies within the industry.
  • Excellent written Arabic and English verbal communication skills (email, phone, etc.).

Job Type: Full-time

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