Marketing Manager

2 days ago

Cairo, Cairo, Egypt 700Apps Full time

We are looking for a results-driven Marketing Manager with strong experience in Digital Marketing and a proven background in the Software / IT / Digital Transformation industry. The role is critical in driving brand positioning, lead generation, and revenue growth through data-driven marketing strategies.


• Develop and execute a comprehensive Digital Marketing Strategy aligned with business and revenue objectives.

• Lead B2B lead generation initiatives across digital channels (Paid Ads, SEO, Content, Email, LinkedIn).

• Own the end-to-end marketing funnel (Awareness → MQL → SQL → Conversion).

• Collaborate closely with Sales, Presales, and Business Development teams to support pipeline growth.

• Manage and optimize performance marketing campaigns (Google Ads, LinkedIn Ads, Meta).

• Oversee content strategy focused on software solutions, digital transformation, and enterprise clients.

• Monitor and analyze KPIs including CPL, CAC, ROI, conversion rates, and funnel performance.

• Manage marketing budgets, forecasting, and reporting.

• Coordinate with external agencies, vendors, and freelancers when needed.

• Strengthen brand presence and positioning in local and regional markets.


• Bachelor's degree in Marketing, Business Administration, or a related field.

• 7+ years of experience in Digital Marketing, with at least 2 years in a managerial or lead role.

• Mandatory: Previous experience in Software, IT Services, SaaS, or Digital Transformation companies.

• Strong experience in B2B marketing and lead generation.

• Solid understanding of enterprise sales cycles and complex buyer journeys.

• Hands-on experience with:

• Google Ads, LinkedIn Ads, Meta Ads

• SEO / SEM strategies

• Marketing Analytics & Reporting

• Experience using CRM and marketing automation tools (HubSpot, Salesforce, Zoho, or similar).

• Ability to translate data into actionable insights and strategic decisions.

• Strong communication, leadership, and stakeholder management skills.

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