Brand Manager Experience in Food industry

1 hour ago

El Obour Al Qalyubiyah, Egypt Premier Services and Recruitment Full time

Brand Manager Experience Food industry from 5-10 years

Main tasks

Key Result Area

Description

Proven strategies and a clear brand identity that aligns with the company's objectives.

Develops brand development strategies and plans in line with the company's vision and objectives.

Successful marketing and advertising campaigns enhance brand position.

Manages marketing and advertising campaigns across different channels and ensures consistent messaging.

Improved market share and accurate brand performance reporting.

Monitors brand performance and market share and prepares necessary reports for management.

In-depth market analysis identifies opportunities and challenges and supports management decisions.

Analysis market trends, consumer behaviour, and competition to identify opportunities and challenges.

New products successfully launched and existing products continuously developed.

Develops new product launch initiatives and improves existing products to serve the brand identity.

Refreshing packaging and visual identity designs that reflect market requirements.

Leads packaging and design development processes in line with market requirements and brand identity.

Effective internal integration between sales, supply chain, finance, and development to support common goals.

Coordinates with internal departments (sales, supply chain, finance, development) to support the achievement of common goals.

Distinctive partnerships with external agencies achieve high quality outputs.

Manages collaborations with external agencies (advertising, research, public relations) to ensure quality outputs.

Effectively implemented promotional activities with measured impact on consumers and sales.

Monitors the implementation of promotional activities and measures their impact on consumer awareness and sales.

A unified commitment to the visual identity and brand standards across all company activities.

Reinforces the commitment of all company activities to the visual identity and standards set by the brand.

Strong relationships with business partners and external stakeholders support the brand's position.

Builds strong relationships with business partners and external stakeholders to support brand positioning.

A goal-driven, high-performing brand team.

Leads and directs the brand's dedicated team to achieve targeted performance.

Internal communication:

  • Sales Dep
  • Human Resources Dep
  • Supply and provisioning Dep
  • Research and Development Dep
  • All operating sectors Dep
  • Senior Management Dep

External communication:

  • Advertising agencies
  • Suppliers and service providers supporting marketing campaigns.
  • Trade.
  • External exhibitions and events to enhance brand presence

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