Digital Marketing Supervisor

Job Summary

Everest Business Consulting is seeking a dynamic and experienced Digital Marketing Supervisor to lead our marketing efforts. This role involves developing and executing innovative digital strategies, managing integrated campaigns, optimising lead generation, and driving brand growth across multiple platforms. The ideal candidate has over 5 years of proven experience in senior digital marketing roles, preferably in B2B or corporate environments, with expertise in SEO, content strategy, data analysis, and team leadership.

This is a unique opportunity to shape and execute marketing strategies that align with organizational goals while staying at the forefront of industry trends. If you're passionate about delivering measurable results and inspiring teams to achieve excellence, we want to hear from you.

Key Responsibilities of Digital Marketing Supervisor:

• Strategic Leadership: Develop and implement digital marketing strategies aligned with organizational goals, converting objectives into actionable plans, and identifying growth opportunities.
• Content & Campaign Management: Design content strategies for thought leadership, oversee integrated campaigns across multiple channels, and ensure alignment with SEO best practices.
• SEO & Website Management: Implement comprehensive SEO strategies, optimize on-page and off-page elements, and manage website performance to enhance user experience and lead generation.
• Lead Generation & Media Buying: Create multi-channel lead generation strategies, collaborate with sales teams to align objectives, and oversee media buying campaigns with performance tracking.
• Data-Driven Insights: Analyse marketing metrics, develop predictive models, and deliver actionable reports to optimise campaigns and drive future strategies.
• Branding & Cross-Channel Integration: Shape branding strategies, maintain consistency across platforms, and integrate marketing efforts seamlessly across digital, social, email, and offline channels.
• Technology & Trend Adaptation: Implement marketing technologies, ensure CRM and automation platform integration, and adapt strategies based on emerging trends and innovations.
• Budget & Crisis Management: Manage budgets effectively, monitor utilization, and develop communication plans to address reputational risks.
• Social Media & Community Management: Create platform-specific content, manage social media operations, and engage with online communities to foster positive brand presence.
• Market Research & Offline Marketing: Conduct market research to refine customer targeting and design offline campaigns that align with the brand identity.

Qualifications

• Proven Experience: Minimum of 5+ years in senior digital marketing roles, preferably in B2B or corporate environments, with a track record of driving measurable results.
• Marketing Expertise: Advanced skills in SEO, content strategy, campaign execution, and data-driven analytics.
• Technical Proficiency: Proficient in tools like Google Analytics, SEMrush, Hotjar, CRM, and marketing automation platforms, with experience in A/B testing and lead generation.
• Leadership & Collaboration: Strong leadership and cross-functional collaboration skills to inspire teams and drive projects.
• Analytical & Strategic Thinking: Ability to interpret data, identify trends, and align strategies with organisational goals.
• Adaptability & Communication: Up-to-date with marketing trends and technologies, with excellent written and verbal communication skills.
• Brand & Budget Management: Expertise in brand strategy, positioning, and managing budgets for maximum ROI.
• Educational Background: Degree in Marketing, Business, or related field; certifications in digital marketing or SEO are a plus.
• Additional Skills: Experience in offline marketing, crisis communication, and compliance with data regulations.