Senior Brand Designer

6 days ago

Qesm El Maadi Cairo, Egypt The Bold Group Full time $30,000 - $60,000 per year

Senior Brand Designer

Reports to Associate Design Director

Purpose

The primary objective of a Senior Brand Designer is to lead and implement the creative and strategic development of branding projects. This role involves conceptualizing and executing branding designs, including visual identities, marketing materials, digital assets, and packaging, to effectively communicate the brand's essence and values to its target audience. Senior Brand Designers are expected to provide creative leadership and to ensure that all design outputs adhere to the highest quality and are aligned with the brand's strategy and goals.

Primary Responsibilities

1. Creative Development: Lead the creative development of branding projects from concept to execution, ensuring they meet the brief's requirements and the brand's strategic objectives.

2. Design Execution: Produce high-quality design outputs including logo designs, typography, color palettes, and comprehensive brand guidelines.

3. Client Interaction: Work closely with clients to present concepts, gather feedback, and make necessary adjustments to designs, ensuring client satisfaction and brand integrity.

Secondary Responsibilities

1. Research: Stay updated with design trends, industry shifts, and technological advancements to keep the brand relevant and competitive.

3. Stakeholder Collaboration: Collaborate with various stakeholders, including strategy, freelancers, and other design team members, to ensure brand consistency across all touchpoints.

4. Vendor Management: Coordinate with printers, fabricators, digital developers, and other vendors to ensure designs are correctly translated into final products.

Skills and Knowledge

  1. Strong grasp of branding fundamentals and storytelling through design
  2. Typography, layout, and visual system design
  3. Proficiency in Adobe Creative Suite (Illustrator, InDesign, Photoshop)
  4. Knowledge of identity systems and guideline creation
  5. Ability to present and articulate design rationale.

Experience


• Typically, a Senior Brand Designer will have at least 3-5 years of experience in brand design or a related field.


• A portfolio demonstrating experience in creating comprehensive brand identities and systems across various mediums and platforms.


• Experience in a leadership role is often required, proving the ability to manage and mentor a team.


• A bachelor's degree in graphic design, visual communication, or a related field is generally preferred, though not always required if sufficient experience and skill can be demonstrated.

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