AFH Marketing Customer Associate Manager

5 days ago

New Cairo, Cairo, Egypt PepsiCo Full time 900,000 - 1,200,000 per year

Overview
We Are PepsiCo
PepsiCo is a leading name in North Africa's food and beverage industry, where our products are enjoyed by consumers daily across the region. We offer a robust portfolio of beloved brands like PEPSI, SEVEN-UP, DORITOS, CHEETOS and CHIPSY, designed to cater to the tastes and preferences of consumers. With a focus on local sourcing, production, and distribution, PepsiCo provides essential support to local economies and partners closely with communities throughout the region.

Guiding Vision and Regional Impact
PepsiCo's vision aligns with our global goal to be the Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). This strategic transformation is committed to sustainable growth by putting people and the planet at the heart of our operations. In North Africa, this includes initiatives in responsible sourcing, waste reduction, and water conservation. Our regional programs empower local talent, boost employment, and provide support for local agriculture, particularly through partnerships with farmers and suppliers.

Empowering Our People and Communities
Our dynamic teams drive the PepsiCo culture in North Africa, embracing diversity and collaboration to solve local challenges and create innovative products. We are dedicated to fostering an inclusive workplace, one where every individual feels valued and empowered to be themselves. This commitment extends beyond our employees to positively impact the communities we serve, striving for shared growth and a healthier, more sustainable future for all.

Diversity and Inclusion Commitment
PepsiCo stands firmly behind our global commitment to diversity, equality, and human rights. We are proud to be an equal opportunity employer, ensuring a fair and welcoming workplace for all, regardless of age, gender, religion, disability, or any other characteristic. Our dedication to inclusion strengthens our workforce and helps drive our business forward, enriching both PepsiCo and the communities in North Africa.

Responsibilities

  • Develop and implement marketing plans specific to the Away from Home segment.
  • Lead customer marketing for AFH sub-channels to achieve growth
  • Align marketing initiatives with sales objectives and channel priorities.
  • Own full year customer campaign calendar and execute campaigns, as an important tool to sell.
  • Partner with key AFH customers to co-create marketing programs and activations.
  • Identify growth opportunities through joint business planning and customized campaigns.
  • Lead the development of promotional materials, digital content, and in-store activations.
  • Plan seasonal campaigns to drive product visibility and consumption.
  • Analyze customer and market data to inform strategy and measure campaign effectiveness.

Qualifications

  • 7+ years of relevant experience
  • Marketing experience is required
  • Experience in on ground activations is required
  • Experience in Away from Home channel is plus
  • Bachelor's Degree in any related field.
  • Strong Communication Skills.
  • Demonstrated functional expertise with FMGG Company.

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