Growth Marketing Lead
6 days ago
Vezeeta is looking for a
Growth Marketing Lead
:
Key Responsibilities:
- Lead and execute growth initiatives across the full funnel (acquisition, activation, retention, referral)
- Build and manage a structured growth experimentation roadmap
- Identify bottlenecks and growth levers across user journeys using data and user insights
- Collaborate with product, design, and content teams to launch experiments (e.g. landing pages, onboarding flows, in-app triggers)
- Analyze results, measure impact, and scale what works
- Own key growth metrics like conversion rates, activation rates, and LTV
- Develop test hypotheses, design A/B tests, and manage experiment documentation
- Partner with performance team to provide insights that inform paid strategy (but not execute buying)
Requirements:
- 3-5 years of experience in growth, lifecycle, product marketing, or digital experimentation
- Strong analytical mindset; comfortable working with data tools like GA, Mixpanel, MOenagage & Adjust
- Experience with CRO, landing page optimization, and user onboarding flows
- Familiarity with growth frameworks
- Excellent collaboration skills with cross-functional teams
- Curious, creative thinker with a bias for action and testing
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