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Digital Marketing Executive

2 weeks ago

Cairo, Cairo, Egypt Lenme Full time

Lenme, a leading online lending platform, is seeking a talented and driven Marketing Executive to join our dynamic marketing team. As a Marketing Executive at Lenme, you will play a crucial role in developing and implementing marketing strategies to promote our innovative lending solutions and attract borrowers and investors to our platform. This is an exciting opportunity to contribute to the growth and success of a disruptive fintech company.

Responsibilities:

  • Develop and execute marketing campaigns to drive user acquisition and engagement.
  • Conduct market research and analyze customer insights to identify target segments and refine marketing strategies.
  • Collaborate with the marketing team to create compelling content for digital marketing channels, including social media, email campaigns, blog posts, and website copy.
  • Manage and optimize digital marketing campaigns, including paid advertising, SEO, and SEM.
  • Monitor and analyze campaign performance using relevant metrics and tools, and provide actionable insights to enhance marketing effectiveness.
  • Work closely with the product team to understand customer needs and align marketing initiatives accordingly.
  • Build and maintain strong relationships with strategic partners, industry influencers, and relevant communities to drive brand awareness and reach.
  • Monitor industry trends and competitor activities to identify opportunities and recommend marketing initiatives to stay ahead in the market.
  • Collaborate with cross-functional teams, including design, development, and sales, to ensure consistent brand messaging and seamless user experience.
  • Stay up to date with the latest marketing trends, tools, and best practices, and continuously enhance marketing knowledge and skills.

Requirements:

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Proven experience (1-3 years) in digital marketing, preferably in the fintech industry.
  • Strong understanding of marketing principles and best practices, including digital marketing strategies, content marketing, SEO, SEM, and social media marketing.
  • Proficiency in using marketing tools and platforms, such as Google Analytics, AdWords, social media management tools, and email marketing software.
  • Excellent analytical skills with the ability to interpret data and derive actionable insights.
  • Creative mindset with the ability to develop engaging content and marketing collateral.
  • Strong communication and interpersonal skills to effectively collaborate with internal teams and external partners.
  • Results-driven approach with a focus on achieving marketing goals and targets.
  • Self-motivated with the ability to work independently and prioritize tasks in a fast-paced environment.
  • Knowledge of the lending industry and understanding of borrower and investor behaviors would be a plus.

Why Join Us:

  • Opportunity to work in a fast-growing fintech startup that is disrupting the lending industry.
  • A collaborative and inclusive work environment that values teamwork and innovation.
  • Competitive salary and benefits package.
  • Career growth opportunities and professional development support.
  • Chance to make a meaningful impact on the company's success and shape the future of online lending.

If you are passionate about marketing, have a strong digital marketing background, and are excited about revolutionizing the lending landscape, we would love to hear from you. Apply now and join our dynamic team at Lenme