Marketing Coordinator
2 days ago
Marketing & Campaigns
• Develop and execute strategic marketing campaigns to increase app installs, brand awareness, and user retention
• Create content for social media, email marketing, and in-app placements
• Manage digital ads, track performance, and optimize for better ROI
• Lead influencer collaborations, pet community engagement, and offline activations
Sales & Partnerships
• Onboard vets, groomers, pet brands, and other partners
• Build and maintain strong relationships with service providers and suppliers
• Close deals and manage pricing structures for services and products
• Ensure high conversion rates and recurring partner activity
Market Analysis & Product Strategy
• Analyze local pet market trends and competitor pricing
• Choose which services or products to prioritize based on demand and profit margins
• Recommend what to stock or sell (e.g., pet food, accessories, supplements)
• Determine competitive pricing while maintaining healthy margins
Collaboration & Reporting
• Work closely with supply chain, operations, and product teams
• Align marketing with inventory availability, delivery capabilities, and app UX
• Report regularly on KPIs including app engagement, sales performance, CAC, ROl, and retention
• Adjust strategies based on data insights
Requirements:
• Bachelor's degree in Marketing, Business, or a related field
• 1-4 years of experience in marketing, sales, or business development
• Fluent in English - written and spoken
• Experience at a startup, e-commerce company, or mobile app is strongly preferred
• Strong understanding of digital marketing tools (Meta
Ads, Google Ads, Mailchimp, etc.)
• Excellent communication, negotiation, and relationship-building skills
• Ability to think both analytically and creatively
• Passion for animals and pets is a strong plus
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