Marketing Coordinator

2 days ago


Cairo, Cairo, Egypt Wago App Full time 20,000 - 60,000 per year

Marketing & Campaigns


• Develop and execute strategic marketing campaigns to increase app installs, brand awareness, and user retention


• Create content for social media, email marketing, and in-app placements


• Manage digital ads, track performance, and optimize for better ROI


• Lead influencer collaborations, pet community engagement, and offline activations

Sales & Partnerships


• Onboard vets, groomers, pet brands, and other partners


• Build and maintain strong relationships with service providers and suppliers


• Close deals and manage pricing structures for services and products


• Ensure high conversion rates and recurring partner activity

Market Analysis & Product Strategy


• Analyze local pet market trends and competitor pricing


• Choose which services or products to prioritize based on demand and profit margins


• Recommend what to stock or sell (e.g., pet food, accessories, supplements)


• Determine competitive pricing while maintaining healthy margins

Collaboration & Reporting


• Work closely with supply chain, operations, and product teams


• Align marketing with inventory availability, delivery capabilities, and app UX


• Report regularly on KPIs including app engagement, sales performance, CAC, ROl, and retention


• Adjust strategies based on data insights

Requirements:


• Bachelor's degree in Marketing, Business, or a related field


• 1-4 years of experience in marketing, sales, or business development


• Fluent in English - written and spoken


• Experience at a startup, e-commerce company, or mobile app is strongly preferred


• Strong understanding of digital marketing tools (Meta

Ads, Google Ads, Mailchimp, etc.)


• Excellent communication, negotiation, and relationship-building skills


• Ability to think both analytically and creatively


• Passion for animals and pets is a strong plus



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