Trade Category Operations Manager

1 week ago

Heliopolis, Cairo, Egypt minlo Full time

Role Overview:

The Category Operations role focuses on understanding shopping patterns and trade dynamics to develop a sustainable and profitable category growth strategy. This role is responsible for setting and achieving forecasted targets for assigned categories, managing revenue streams, and executing key growth initiatives to drive market share and profitability.

Key Responsibilities:

  • Develop in-depth insights into shopper behavior, including their habits, motivations, and decision-making triggers.
  • Translate shopper insights into category strategies that enhance engagement and influence purchasing decisions.
  • Create and implement Customer-Facing Category Strategies and establish Perfect Store guidelines.
  • Collaborate with cross-functional teams to build annual category forecasts, ensuring accurate monthly projections and activity plans.
  • Design and oversee the yearly trade activity calendar aligned with category objectives across different channels.
  • Track category performance, providing trade support to sustain business growth and momentum.
  • Optimize trade spend budgets, manage promotional plans, oversee category management initiatives, and enhance profitability.
  • Define distribution targets to secure optimal market penetration for key SKUs.
  • Ensure product availability and visibility across various trade channels.
  • Support category innovation by evaluating volume projections, assessing financial impact, and formulating comprehensive trade support and deployment plans.

Job Requirements:

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • 7+ years of experience in trade marketing, category operations, or sales within FMCG or consumer goods industries.
  • Strong expertise in shopper insights, promotional planning, and trade execution.
  • Experience in budget management, performance analysis, and cross-functional collaboration.
  • Proficiency in trade marketing software, CRM systems, and data analytics tools.
  • Expertise in digital trade marketing, omnichannel strategies, and AI-driven shopper insights.
  • Advanced knowledge of retail analytics, supply chain coordination, and consumer behavior analysis.

Working Hours:

Standard office hours (9:00 AM - 5:00 PM, Sunday to Thursday). Flexibility required for market visits, trade events, and client meetings.

Location:
Minlo Headquarters with frequent travel to retail and trade partner locations.

Travel Requirements:
 Frequent travel for customer meetings, trade marketing execution, and industry events.

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