Marketing Manager

2 days ago

Cairo, Cairo, Egypt Tawzef for Recruitment & HR Consultancy Full time

1. Branding, Communication & Digital Marketing

· Lead central branding and communication efforts, delivering effective campaigns across all countries.

· Safeguard brand consistency across all channels and markets.

· Oversee corporate communication initiatives in line with company strategy.

· Manage and grow Cofftea's social media presence, ensuring impactful engagement and alignment with brand positioning.

· Oversee media planning and buying (digital and traditional), ensuring cost-effective placement and maximum audience reach.

2. Product Development & Market Intelligence

· Oversee the pipeline of new product development, informed by research and consumer insights.

· Establish and leverage market intelligence systems to drive data-based decision-making.

· Anticipate emerging trends and translate insights into actionable strategies.

3. Trade Marketing & Sales Planning

· Guide trade marketing managers in each country to align local activities with global objectives.

· Partner with sales leadership on sales planning, ensuring marketing initiatives directly support commercial targets.

· Ensure trade marketing efforts integrate seamlessly with sales to deliver business growth.

· Define KPIs and track delivery against objectives across all trade marketing activities.

4. CRM & Sales Enablement

· Supervise CRM operations to ensure accurate and actionable data.

· Use CRM insights to develop strategies that generate opportunities and enhance customer engagement.

· Collaborate with sales teams to optimize CRM for measurable impact.

5. Corporate Strategy, Budgets & Multi-Country Operations

· Act as custodian of marketing strategy across all operations

· Manage marketing budgets across countries, ensuring cost-effectiveness and ROI.

· Provide strategic leadership to multi-country operations, balancing global consistency with local market needs.

· Report regularly to senior leadership with insights, recommendations, and progress updates.

Requirements

· Bachelor's degree in Marketing, Business Administration, or related field (Master's preferred).

· Minimum of 15 years of senior marketing experience in FMCG/consumer goods, with multi-country exposure.

· Proven expertise across branding, product development, trade marketing, CRM, digital & social media, and media buying.

· Strong track record in driving sales growth through data-driven marketing and sales planning.

· Experienced in leading cross-cultural teams and managing significant budgets with measurable ROI.

· Deep understanding of global market trends and local consumer dynamics.

· Excellent leadership, strategic thinking, and stakeholder management skills.

· Fluency in English & Arabic

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