Performance Marketing Manager

1 week ago

مصر, Egypt elmenus technologies Full time

elmenus is a venture-backed food discovery and ordering platform with more than $25M in funding based in Egypt. Our vision is to help millions of people discover and order the food they will love. We are looking for the smartest, most impactful and passionate people to join our food loving team.

We are hiring for a **Performance Marketing Manager** role who is well versed with digital marketing channels, growth hacking strategies and thrives on driving growth to the business. This role is a very challenging opportunity in elmenus. It comes with a lot of benefits and exposure to an industry we are disrupting every day. We are a data driven team that likes to challenge the status quo and are on a mission to personalize dining experiences for our users. As the head of performance marketing you get to use multiple analytics, attribution and digital marketing tools to help us acquire and retain the most profitable and sticky users. You will collaborate with multiple teams and use insights from your work to improve messaging, content and channel mix.

If you have an entrepreneurial "get things done" attitude, preferably with startup experience, then APPLY NOW.

**Roles and Responsibilities**:

- Managing paid ad campaigns across social, search and retargeting networks
- Run a rigorous experimentation process in collaboration with marketing, copywriting and product teams to optimize your campaigns
- Optimize the return on ad spend to best allocate 7 figure budgets to be able to meet growth and profitability KPIs
- Identify replicable marketing strategies, tactics and channels that address business pain points and convey product benefits to drive new customer acquisition - with an implement, test, and measure mindset
- Test different value propositions and messages across different channels to find the best angle to introduce our product for each target group
- Own acquisition and retention targets by driving campaigns from planning to execution and beyond to meet key performance metrics
- Gather insights from product funnel conversion rates to improve overall campaign conversions
- Collaborate with marketing teams to guide NB creative tests, incrementally tests, and spend scaling tests on campaigns online and offline to identify what works best

**What will make you fit for this role**:

- We don't assess based on years of experience but rather the scale of business worked on before
- A strong analytical mindset and data driven approach with problem solving skills
- Experience running performance marketing campaigns on e-commerce mobile apps at scale
- Ability to accurately evaluate the performance of each channel and forecasting the performance campaigns
- Team player that finds opportunities to collaborate on with the different functions in the company
- Creative person with a growth mentality
- Willing to wear multiple hats and roll up your sleeves to get the job done

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