Cluster Marketing Manager

6 days ago

مصر, Egypt SIG Group Full time

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Cluster Marketing Manager - North Africa & Turkey

The purpose of this role is to support SIG Combibloc with the achievement of its market growth ambitions across the North Africa and Turkey (NAT) cluster. The job holder will focus on researching and developing our business within new categories (Drinksplus, Value-added dairy, Food, SP and BiB etc.), integrate new solution offerings (Equipment, Packaging & Digital Solutions) marketed value-based and ensure the implementation and regular update of initiatives defined to create value for the business. In this role, collecting valuable customer/consumer insights and support bringing digital marketing solutions to our customers is key for our growth strategy. The job holder must support market & consumer insights across cartons and SPBiB by being a driving force of commercial excellence for our firm by driving pricing intelligence & excellence (Value & power based) further enabling the building of our brand. The role will involve travel within North Africa, Turkey, and UAE.

Key responsibilities
- New market / customer entry: Develop winning market entry / customer strategies for both existing and untapped markets / prospects in the cluster / area. This includes, market potential evaluation, category research, entry strategies (where to play) and go-to-market strategies (how to win) and holistic business cases.
- Market penetration strategies: Develop and refine cluster / market penetration strategies ensuring focus on the right customers (Winning with Winner’s). Create and implement in cooperation with Regional Marketing winning marketing strategies. Co-create respective sales strategies with SIG’s sales team.
- Drive innovation: Support Technical Service sales with a focus on Digital products and technical Value Propositions. Align the same with SIG MEA’s core offering to ensure an integrated offering with synergistic value generation for SIG MEA and customers. Guide SIG MEA’s regional sales teams in successful execution
- Product Management: Ensure product positioning for SIG’s product portfolio is in line with regional and global guidelines. Challenge the right product differentiation in line with pricing differentiation (Good-Better-Best). Elaborate product argumentation in the form of presentations, system cost comparisons (TCO/TFC) and competition analysis. Transfer market needs, inferred from market & category trends to concrete product ideas and report them to SIG MEA Regional PM. Support the local sales team in their efforts to introduce SIG’s technologies and packaging innovations to existing and potential customers.
- Category management: Analysis of markets and customer product portfolios. Detect market & consumer trends and new categories in the markets. Identify emerging high-margin categories. Generate ideas for (end-to-end) solutions for NAT customers to capture opportunities. Guide NAT’s sales team to develop and execute successful category strategies as part of their key account plans.
- Technical product management: Support the development and commercialization of product argumentation of service products in cooperation with the sales and technical service teams.
- Market & consumer research: Create and maintain a central market research platform that highlights market insights relevant to the NAT cluster. Provide relevant market insights for market-based 5 year-planning process. Manage the execution of insightful consumer research for customer consultancy, general strategic considerations and value-based selling. Owner of the local NPS process and action plans.
- Product Communication: Support corporate communication to build the brand reputation of SIG across NAT. Detect customer success stories, consolidate and prepare them in a suitable way that they can be used to support local, regional and global sales argumentation. Corporate design: Secure a consistent presentation of the company (internally and externally). This includes preparation of PowerPoint presentations.
- Support SIG’s commercial excellence tools. This includes:

- Implementation and tracking of solution selling approaches and skills in NAT sales force.
- Implementation of value-based pricing, incl. tool development E.g. Total Cost of Ownership.
- Continuous improvement of NAT Customer-Relationship-Management tool as a robust process & information backbone to drive business-results. (Salesforce)
- Sustainability: Support the regional Sustainability Expert in the development and execution of SIG’s For Better Sustainability Vision within NAT. Lead various CSR initiatives and act as the SPOC for all matters relating to ESG/CSR within the NAT cluster.

You bring these skills, experience & education
- Essential: Bachelor’s degree with focus on Marketing, Branding and Communications
- A minimum of 8 years’ experience in B2B sales, strategy, and marketing, preferably within the packaging / FMCG / beverages industry. Self-starter with the a

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