Brand Manager

2 weeks ago


مصر, Egypt Majid Al Futtaim Full time

Majid Al Futtaim Retail invites you to join us in our quest to create great moments for everyone, everyday We are the leading shopping mall, residential communities, retail and leisure pioneer across the Middle East, Africa and Asia, serving over 560 million visitors a year. For the past two decades, we have shaped the consumer landscape across the region, transforming the way people shop, live and play, while maintaining a strong sustainability track record and the largest mall in the world to attain LEED Gold EBOM Certification. We have over 40,000 team members in 15 international markets representing over 100 nationalities - all keeping the customer at the heart of everything we do. If you enjoy being BOLD, PASSIONATE and TOGETHER, then Majid Al Futtaim is the destination for you.

**Job Summary**

The Brand Manager is responsible for collaborating with the CORP HO and internal stakeholders to develop and implement Marketing & brands strategies, as well as measuring the effectiveness of initiatives and campaigns. The role holder is also responsible for managing brands initiatives and ensuring implementation of growth drivers across all touchpoints ensuring end-to-end customers experience enhancing customers’ journey.

**Role Profile**
- Manage & harmonize strategical scope leveraging and utilizing all related functions’ opportunities and benefits (Social media, communications, Loyalty & Monetization).
- Oversee leaflet creation and promotional content with sourcing and design teams & Oversee in-store deco kit and deployment plans managing, ensuring campaigns are well executed and presented properly in-store.
- Set yearly brand goals and KPIs for all Retail brands (Carrefour, Supeco & myli)
- Measure along with the social media team the online performance along with conducted campaigns generating insights.
- Work with online e-commerce team the online brand communication and proper concept implementation.
- Ensure consistency between brand content & tone of voice across channels (synchronize offline & Online campaign execution between parties)
- Overlook customer experience and drive collaborative functional aligned actions for better Brand experience & in-store communication.
- Oversee NPS results with CS team and drive brand action plans, towards results improvement.

**Requirements**:

- Bachelor’s Degree in Marketing, Business Administration, Commerce or relevant
- MBA in the same field advantage
- 8-10 years in a similar position
- Strong analytical and technical skills
- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
- Strong communicator and presentation skills


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