Senior Employer Branding Specialist
7 days ago
**Description**:
The Senior Employer Branding Specialist at Tabby Egypt is responsible for enhancing the company’s presence on social media platforms, focusing on showcasing the company's culture, values, and employee experiences. This includes content creation, community engagement, and campaign execution.
**Key Responsibilities**:
- ** Content Creation**: Plan and create engaging content for **Instagram** and **Facebook**, including monthly reels, stories, and static posts.
- **Strategy Execution**: Develop and execute social media strategies aligned with recruitment goals and employer branding.
- **Company Engagement**: Develop and execute the company culture calendar.
- **Collaboration**: Partner with HR, Marketing, and other teams to produce innovative campaigns like **“Day in the Life”** and hiring ads.
- **Performance Tracking**: Analyze social media metrics (e.g., growth, engagement, reach) and provide monthly performance reports.
- **Community Engagement**: Build an engaged social media following through polls, Q&A stories, and interactive content.
- **Hiring Campaigns**: Design and optimize content for recruitment efforts, including mass hiring campaigns.
- **Innovation**: Propose fresh, creative ideas to strengthen Tabby’s employer brand.
**Skills, Knowledge & Expertise**:
- 5+ years in employer branding, social media, or related fields.
- Proficiency with tools like Canva, Hootsuite, and Meta Insights.
- Exceptional written and spoken English communication skills.
- Strong creativity, storytelling ability, and project management skills.
- Self-starter comfortable working across departments.
**Job Benefits**:
**Key Tools**:
- Social Media: Instagram, Facebook, LinkedIn, TikTok
- Design: Canva, Adobe Creative Suite
- Analytics: Meta Business Suite, Google Analytics
**About Tabby**:
Tabby creates financial freedom in the way people shop, earn and save, by reshaping their relationship with money.
The company’s flagship offering allows shoppers to split their payments online and in-store with no interest or fees. Over 32,000 global brands and small businesses, including Amazon, Noon, IKEA and Shein use Tabby to accelerate growth and gain loyal customers by offering easy and flexible payments online and in stores.
Tabby has generated over $7 billion in transaction volume for its partner brands and has the highest rated, most reviewed, largest and fastest growing app of any fintech in the GCC region.
Tabby launched operations in 2020 and has raised +$1 billion in equity and debt funding from global and regional investors.
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