Digital Performance Manager

2 weeks ago


مصر, Egypt Wavemaker Full time

The Performance Manager is responsible for developing and delivering a range of performance marketing product, creating & delivering performance marketing strategies, campaign reporting and analysis.

Duties and Responsibilities:

- To draft paid performance proposals and presentations
- Build campaign structure based on client brief
- Develop and manage all components of a paid performance campaign, including keyword portfolio development, creative, landing page optimization, keyword bidding, and maintaining / improving day-to-day campaign spend
- Work closely in sharing and implementing Google Betas/Extensions with clients and work closely with Google on developing the partnership
- Ensure delivery on performance targets for clients
- Monitor & measure performance activity, engagement metrics, analyzing results, translating information into learning & strategic recommendations.
- Maintain appropriate mid-level Client relationships.
- Build Client respect and be recognized as a leader on their business.
- Work closely with Digital Managers to identify and deliver performance marketing requirements
- Work closely with performance manager/planners to deliver on campaigns
- Work closely with other business units etc Mindsights, Business planning, Social, Digital
- Ensure full knowledge of tools like Adwords, Marin, DS3, Adgooroo

**Qualifications**:

- 2-4 years Digital all-rounder with proven experience and a strong understanding of multiple digital media channels (affiliates, online display, social, paid search, SEO, programmatic, etc.) as well as a passionate following of new/emerging channels & technologies
- Data-driven and creative to push the envelope on new user acquisition
- Must have experience with demand side platforms (DSPs) and ad-servers (e.g. Double click Bid Manager, Double click Campaign Manager)
- Have experience of using Google Analytics (or similar web analytics platform) and especially experience working with PPC and social bid management tools
- You have demonstrable interest for ecommerce marketing and the knowledge of other online marketing channels and their interactions with each other
- Creative thinking and problem solving to come up with solutions
- Tenacity, resilience, flexibility and judgement to deal with difficult situations



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