Head of Digital

3 weeks ago


مصر, Egypt On-Hire Full time

**Head of Performance Marketing**
- Strategy; own our strategy for all media: paid search, paid social and organic campaigns (Adwords, Facebook, LinkedIn, SEO) spanning markets, from conception to execution.
- Team Management; lead, motivate and grow the existing team.
- Agency Management; be the point of contact with our digital media agency.
- Reporting; be responsible for creating reports and provide analysis around ROI, campaign performance, conversion patterns and website traffic to help optimise all campaigns.
- Performance Analysis; analyse performance and understand the details and effectiveness of each campaign and adopt a continual test and learn approach to all performance marketing activities.
- Data Analysis; drive optimisation plans through analysis of large data sets.
- Budget Management; advise on and allocate digital marketing budgets, constantly analysing spend and recommending changes as necessary to ensure optimisation. Head of Performance Marketing Requirements - Successful track record in a performance marketing or digital marketing role.
- Track record of paid spend optimisation across channels with budgets in excess of £1m.
- Experience with building a performance marketing engine across tracking, attribution, automation, and optimisation.

**Requirements**:

- Experience with building a performance marketing engine across tracking, attribution, automation, and optimisation.
- You have managed team members in the past and are excited about growing a team.
- Experience in the B2B & B2C would be ideal
- Experience in a high-growth company is preferred - Series B onwards.
- Demonstrable hands-on experience with the following: Google Ads, Video, Facebook / Instagram Ads, LinkedIn Ads, Salesforce, Pardot, Tableau.
- Confident with presenting and working in an international environment with various stakeholders.
- Strong knowledge of MarTech and AdTech solutions as well as digital data analytics and programmatic platforms.


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