Product Marketing Specialist Automation

3 months ago


القاهرة, Egypt ABB Full time

**Product Marketing Specialist Automation & Protection Products**:
**At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. Write the next chapter of your ABB story.**:
**This position reports to**:
Product Marketing Director

**Your role and responsibilities**:
You will be mainly accountable for. -You will be Working effectively to promote offering Distribution automation products & solutions range in the local market, with extend to Grid Components portfolio range. (Mainly MV Switch Disconnectors/CBs/Reclosers/ etc.) -Building up the Country marketing plan showing product positioning, market analysis, market mapping. Strategy for market coverage and action plan. This will be following a DSP template and having a periodic follow-up for the market update through the year. -Implementing the local go-to-market product marketing strategy, including definition and communication of product value propositions and product positioning in accordance with the global product marketing strategy. -Supporting sales organization to promote the product portfolio and assisting in the assigned targets for the country related to OEM sales channel in Distribution automation products & Sales Segments in automation solutions projects. -You will be Held responsible for technical trainings and product awareness sessions for internal channels and external customers. -Promoting product technical features to the market and working on specification influences. This can be extended in events participations where we address the message to the right audience. -Providing BL marketing Mgr. with reports, business outlook and business intelligence.

**Qualifications for the role**:

- Bachelor or Masters in Electrical Engineering or similar.
- Minimum 5 years’ experience in the field of marketing & sales at MV distribution automation products / solutions.
- Excellent written and spoken communication skills in English.

**Benefits**:

- Retirement plan

**More about us**:



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