Marketing Executive

3 days ago

مصر, Egypt Chalhoub Group Full time

**INSPIRE | EXHILARATE | DELIGHT**

For over six decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. The Group, in its endeavour to excel as a hybrid retailer, has reinforced its distribution and marketing services with a portfolio of eight owned brands and over 300 international brands in the luxury, beauty, fashion, and art de vivre categories. More recently, the Group expanded its expertise into new categories of luxury watches, jewellery, and eyewear.

Every step at Chalhoub Group is taken with the customer at heart. Be it constantly reinventing itself or focusing on innovation to provide luxury experiences at over 750+ experiential retail stores, online and through mobile apps, each touch point leads to delighting the customer.

Today, Chalhoub Group stands for 14,000 skilled and talented professionals across seven countries, whose cohesive efforts have resulted in the Group being ranked third in the Middle East and first in Saudi Arabia as a Great Place to Work.

To keep the innovation journey going, the Group has set up “The Greenhouse”, which is not just an innovation hub, but also an incubator space and accelerator for start-ups and small businesses in the region and internationally. This is just one of the several initiatives taken by the Group to reinvent itself, catalysed by forward thinking and future-proofing. The Group has also been embedding sustainability at the core of its business strategy with a clear commitment towards people, partners and the planet, and by being a member of the United Nations Global Compact Community and signatory of the Women's Empowerment Principles.

**What you'll be doing**

At Chalhoub, we share leading brands with the world. As a Marketing Executive you will be responsible for handling advertising and promotional activities, oversee everything to do with the customer database, as well as optimising service and in store experience for our customers.

**Advertising and Promotional Activities**:

- Analyse competition, best practices and new trends in local market and report to Marketing team
- Assist in building marketing plan / calendar for the different chains/brands/ markets in close co-operation with the Department Manager and the Brand’s marketing departments
- Assist the Store Manager in the development of the sales force animation program (staff training, incentives, data collection)
- Be involved in all aspects of marketing and media from planning, advertising, promotions, public, media relations, product development and research
- Build, maintain and update good database (CRM) through consolidate information from shop floors
- Carry out local market research, customer survey, assessing customer demands, brand positioning, monitor competitors’ activities, and evaluating market campaigns
- Channel all suppliers and customers information (animation / training / launch plan) to stores/shop managers, area, and Department/ Division Manager
- Collect customer feedback to define actions that will attract new customers and returning customers more often
- Communicate all required information about animation / visibility to the suppliers
- Conduct monthly reports on customer insights, sales analysis, and traffic in store
- Coordinate with advertising agencies and clients on media plans
- Coordinate, organise and ensure implementation of the operational in-store action plan to increase customer acquisition, retention, satisfaction, cross sell & up sell sales and services

**Customer Data Base**:

- Define the media and PR plan by briefing the advertising agency
- Ensure preserving the image of the brand at the POS by respecting its merchandising guidelines
- Follow up closely on the plans’ implementation, schedule and activities in all concerned markets
- Handle live coverage on social media platforms
- Handle the marketing plan forecast and the marketing plan orders
- Handle translation of all the documents
- Implement the in-store marketing animation plan/guidelines
- Inform purchasing supervisor about marketing activities to ensure the availability of the stock timeframe
- Liaise with the different departments to build the latter
- Manage and coordinate with concerned parties for the production of marketing materials being from leaflets, visuals, podiums, flyers, and preparing necessary photo shoots to pro reading press releases
- Manage the various marketing budgets to organize corporate above the line and below the line promotional / advertising activities and corporate items purchase

**Marketing and Promotional Plans**
- Meet and discuss with local suppliers for all marketing bookings and animations
- Monitor Store KPI’s
- Monitor windows, podiums and any other promotional area ensuring promotional activities throughout the year, in coordination with the design department (3D)

**Optimize service & in-store experience**:

- Organise, attend events, and exhibitions
- Oversee the performance of the campai

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