Product Lead
7 months ago
**Job Overview**:
Veritas Creative Media is a one-of-a-kind Creator Incubator and digital media agency, run by the founding members of the Dr. Jordan B. Peterson brand. At Veritas, we're marketers at heart, committed to finding and incubating global Creator talent and digital brands that are capable of changing at least 100 million lives in a meaningful way. As a full-stack agency, we offer end-to-end solutions in digital marketing, emphasizing creativity, analytics, and strategic insight to connect Creators & brands with their audiences in a way that builds lifelong loyalty.
**Job Role**:
As Product Lead at Veritas Creative Media, you will manage the end-to-end lifecycle of our physic, digital and service products, such as courses, coaching programs, communities, downloadables, ecomm, events. etc. This includes product concept approval, marketing and sales planning, budgeting, and the coordination of teams across tech, content, and sales departments. You will be responsible for ensuring that all product deliverables are completed on time, within budget, and at the highest quality standards. You will then be responsible for product rollout, maintenance and performance, reporting the results directly to the CEO.
**Responsibilities**:
- Develop and manage a comprehensive product strategy that includes market and customer research, product concept and outline, budget and sample group testing.
- Ensure high-quality product elements such as testimonials, video sales letters (VSLs), mobile-first pages, and optimized copy for conversions are effectively implemented.
- Create and oversee the marketing plan, covering pre-launch activities, go-live events, promotional periods, and routine promotions.
- Lead the design and development of websites, ensuring integration of optimized wireframes and adherence to brand guidelines.
- Manage the sales plan, setting and monitoring sales targets, and preparing a 1-year sales forecast for each product.
- Produce and maintain essential documents such as project plans, budgets, project briefs, design briefs, production calendars, and contracts/agreements.
- Coordinate quality assurance across tech, content, ads, product, and copy, ensuring that all aspects meet our standards.
- Develop and implement an advertising plan, oversee ad creative, and monitor ad performance.
- Build, launch, and manage affiliate programs, including running and growing affiliate campaigns.
- Conduct weekly product performance analytics to gauge success and inform strategy adjustments.
- Oversee budget and expenses to ensure financial efficiency.
**Job Requirements**:
- Proven experience in product management, particularly in digital product development and ecomm (experience with events a strong asset).
- Excellent knowledge of digital product and web technology - websites, course platforms, community platforms, etc
- Strong understanding of market research, customer engagement, and digital marketing strategies.
- Excellent project management skills with the ability to manage multiple tasks and teams efficiently.
- Experience in managing budgets, sales forecasts, and financial plans.
- Excellent communication skills, capable of effectively articulating complex product strategies and leading cross-functional teams.
- Bachelor’s degree in Business, Marketing, or a related field; Master’s degree preferred.
- Familiarity with digital marketing tools and platforms, including Mailchimp, WordPress, Shopify, Kajabi, Meta Ads, Tiktok Ads and shop.
**Nice-to-Have**:
- Experience in a digital media or creative agency environment.
- Skills in SEO, CRO, and online community engagement.
- Background in UX/UI design or web development.
**Join Us**:
At Veritas Creative Media, you will lead the development and execution of innovative products that aim to significantly impact our audience. As Product Lead, your strategic vision and leadership will directly contribute to our growth and success in the digital marketplace.
**Schedule**:
- Monday to Friday 8-10 hours
**Experience**:
- Product Management: 5+ years (required)
- Digital Marketing: 3+ years (preferred)
- Project Management: 3+ years (required)
**Work Location**: Remote
Pay: E£7,000.00 - E£10,000.00 per month
Application Question(s):
- Tell me why you would be a good choice for Veritas to hire?
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