Senior Brand Manager
6 months ago
About the job
As a Senior Brand Manager, you will work closely with the leadership team to identify strategic priorities and drive cross functional teams to deliver on the brand growth objectives.
As a Senior Brand Manager, you will be doing the following activities:
1) Partner with Marketing Director in developing Strat plan and identify locally relevant activation initiatives to drive Brand Growth & P&L.
2) Translate business plans into the right KPIs to track brand performance
3) Manage the brand's performance on day to day basis with various stakeholders
4) Create an innovation pipeline in line with strategic brand growth opportunities
5) Lead cross functional teams to drive innovation agenda
6) Works closely with commercial teams to ensure that there is an efficient customer & shopper marketing strategy that is based on key shopper research, insights, and learnings.
7) Lead & coach team members, building their core brand building expertise and business acumen
About you
To be able to achieve the above and be successful in this role we believe you need to have:
1) Not less than 8 years' experience in brand management
2) Strong Marketing experience - with proven experience in brand building, meeting consumer needs, delivering successful communication programs, innovation launches and brand activations.
3) Analytical skills - create robust analysis and meaningful insights to drive actions and highlight opportunities
4) Commnication/ Creative skills - bring an idea to life that generates talkability and impact beyond paid media investments.
About us
Danone’s mission is brining health through food to as many people as possible and we want to invite people to join the movement for a healthier world. We recognize the power of people have to impact the world through daily choices. Each time we eat and drink, we vote for the world we want to live in. We believe a healthy body needs healthy food. And healthy food needs a healthy planet and this is what our new signature One Planet One Health embodies.
We believe everyone has talent, something which comes natural to you. Your uniqueness is something which brings both excellence as well as energizes you. #LI-EG
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