Financial Services Marketing Sr. Specialist

2 days ago


مصر, Egypt Vodafone Full time

**Role Purpose**:
Handle the Financial Services (FS) active base growth for potential segments, developing relevant proposition experience and GTM.
Understanding, and analyzing current customer payment behavior to serve and enhance customer experience.

**Key Accountabilities and Decision Ownership**:
**1. Base Activities & GTM**:

- Executing campaigns to promote the FS products effectively to target audience.
- Analyzing customer data and feedback to identify trends and areas for improvement.
- Collaborating with cross functional teams to drive initiatives that improve customer experience and satisfaction.
- Working on product positioning strategies to differentiate the product to the target audience.

**2. Market Research**:

- Conduct research to understand customer needs, market trends and competitors.

**Core Competencies, Knowledge, and Experience**:

- Strong telecom and payment commercial knowledge
- Excellent commercial & GTM background
- High level communication and stakeholder management skills
- Excellent understanding of Agile Product Management
- Excellent quantitative data analysis, analytical and critical thinking skills
- Excellent Technical knowledge of fintech technology and trends as well as consumer marketing/strategies
- Excellent understand of Fintech-high tech marketing.

**Must have technical / professional qualifications**:

- BSc degree in business, marketing, or relevant field
- Minimum 3 years’ experience in fintech/Marketing industry



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