Integrated Search and Digital Solutions Specialist
5 months ago
**POSITION SNAPSHOT**
Location: Egypt
Company: Nestlé
***
Joining Nestlé means you are joining the largest food and Beverage Company in the world. At our very core, we are a human environment - passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future.
In line with the expansion of our digital footprint, support the CRM, MarTech and CES Manager to drive the Integrated Search roadmap, improve the efficiency and effectiveness of existing digital technology solutions, track tickets for deployment of technology platforms or bug fixes and continuously discover the latest technology solutions (cCRM, automation, self-service, etc.)
**A DAY IN THE LIFE **
Integrated Search:
- Create and execute comprehensive search engine optimization (SEO) and search engine advertising (SEA) strategies that align with the overall marketing goals of the organization.
- Oversee the planning, execution, and optimization of paid search campaigns, including keyword selection, ad copy creation, bid management, and performance tracking.
- Stay updated with the latest industry trends, algorithm updates, and best practices in search engine marketing. This includes participating in webinars and continuously learning and experimenting with new tools and techniques.
- Manage the SEA budgets effectively, ensure optimal allocation of resources across organic & paid search campaigns, adjust bids, and optimize spending to maximize ROI.
- Conduct regular competitive analysis to identify opportunities and threats in the search landscape. This involves monitoring competitor strategies, analyzing their keywords, ad copy, and landing pages to gain insights and improve search performance.
- Create and execute comprehensive eRetail Search strategies that align with the goals of the eRetailer platform. This involves understanding the target audience, conducting keyword research, and optimizing product listings and Product Detail Pages for search engines.
- Use analytics tools to monitor the performance of eRetail search campaigns, track key metrics such as click-through rates (CTRs), conversion rates, and return on ad spend (ROAS). Provide regular reports and insights to stakeholders, identifying areas for improvement and optimizing campaign performance.
Security & Compliance:
- Work with the IT team to ensure website security and compliance
- Support Brand Teams/Corporate Communications for Market Acceptance Tests before going live with a brand site.
- Manage website launch/refresh/migration projects to meet go-live date targets.
- Support the teams to remediate audit issues according to defined timelines.
Optimizing Corporate/Brand Websites:
- Manage SEO as part of the Integrated Search workflow.
- Work with other teams to optimize the performance of the market websites
- Generate and update digital monthly dashboard data (SEO and brand/corporate site performance)
- Work with IT team in the market and global team to implement new website features
Innovation:
- Look for innovative solutions or additional features in existing technology solutions to bring greater efficiency to processes
**What will make you successful**
- At least 2-3 years of experience in the following areas: Integrated Search (SEA, SEO, eRetail Search), Google Marketing Platform, CRM technology solutions, technology platforms to build and host brand/corporate websites.
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