Marketing Manager

4 days ago

مصر, Egypt Unilever Full time

**Company Profile**:
Unilever is proud of its Tea business, the biggest in the world, with world class purpose driven brands such as Lipton, PG tips and Pukka. Recently, Unilever decided to separate the Tea business to ensure it can best achieve its potential. Unilever is currently reviewing several options for separation, including a demerger, an initial public offering, a disposal or through partnership models. The Tea businesses in India and Indonesia, and the partnership interests in the ready-to-drink Tea joint ventures will be retained.

The balance of the Tea brands and geographies and all Tea estates, with generated revenues of €2 billion in 2019, is growing and profitable with proven potential both pre
- and post-COVID-19. As a standalone entity, the Tea company remains number one in the world and is even better positioned to lead the industry and take full advantage of the opportunities in the category, with more focus and entrepreneurship driving greater growth and value.

The current vision for the Tea company is to champion a tastier, healthier, more sustainable world of plant-based drinking. Purposeful thinking will be the core anchor of the business, its brands as well as its culture, and enables simple and agile decision making, supports an entrepreneurial mindset and is driven by passion for our consumers.

As we move through this journey towards separation, we are seeking employees with a passion for exciting entrepreneurial experiences, who want to pursue unique career opportunities and have a desire to be an integral part in building the bright future of this plant-based company.

**Tea Company Mission**
Connected prosperity for everyone connected to our business and greater value for our consumers, our communities, our climate and our company
- CONSUMER: we will become the universal beverage of choice: picking, creating and serving only the tastiest plant-based beverages that delight consumers and enrich their physical, emotional and social wellbeing.
- CLIMATE: we have a deep and enduring connection to the land and the communities in which we do business. we shall lead the way and create a net positive by giving back to nature much more than nature is giving us.
- COMMUNITY: we will ensure growth for all by delivering more value per cup and share that growth amongst growers, blenders, customers, employees, and shareholders.

**Tea Company Vision**:

- To serve the best cup of wellbeing, in the most delicious and sustainable way
- to champion a healthier future for people and the planet through plants
- to grow a world of wellbeing through the power of plants

**Your Roles**:
As a marketing manager, Egypt Tea Co you will be responsible for the following:

- Competitive sustainable growthDrive sustainable growth in Egypt while increasing market share, awareness and other marketing KPIs

across Lipton and other brands.
- Multi-Channel marketingCreating and driving marketing programs/campaigns across OOH (Horeca), retail and Ecommerce using

both ATL and BTL.
- P&L ManagementBring business acumen to balance marketing investments to drive topline growth with profit delivery.

Influence the agenda to maximize ROI.
- Innovation driverThe Marketing Manager is responsible for local innovations including renovations which will ensure

product and brand leadership. He will also be responsible for disruptive innovations helping Tea Co be the

first mover in new products which help expand the tea consumer base.
- Leverage Expert teamThe marketing manager needs to work with global and local experts in market research, media, and

digital to build and execute the annual marketing calendar.
- Marketing OperationsPartner with customer marketing and key account teams. Input into customer stories and customer

development plans.

**Your Key Tasks**:

- Create the annual marketing calendar, drive innovations and own the Brand at the country level.
- Interface with market unit head and MENA marketing director to drive local business growth.
- Stakeholder management within the cross functional business teams to drive the business plan.
- Work with the market research team to mine local consumer insights and input into both global

and local marketing programs
- Manage a brand team that will drive communication and innovation for the country.

**Scope and Key interfaces for this role**:
**Scope**:

- Build and lead the portfolio level marketing plan for Egypt
- Lead a marketing team of 4 members.

**Key interfaces**
**- Internal**:

- **Global**:

- Reporting to Marketing Director MENA
- Dotted line reporting to Country/MU head
- Global Brand custodians
- Local Cross functional teams - EG: supply chain, finance, R&D.
- Global Cross functional leadership team
- Local/Regional marketing expert team (Market research, Digital, etc)
- Design for channel lead
- **External**: Customers, Creative and Media agencies

**Required Knowledge and Experience**:

- Commercial degree in marketing.
- 10 to 15 years’ exper

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