Social Media

4 weeks ago


القاهرة, Egypt Pipeline Gurus Full time

Pipeline Gurus is hiring on behalf of a leading **beauty and cosmetics e-commerce brand** in **Cairo**. We’re looking for a creative and results-driven **Social Media & Content Specialist** who can craft engaging stories, drive audience growth, and develop high-quality bilingual content (English & Arabic). If you’re passionate about beauty, trends, and digital storytelling, this is your opportunity to shine

**Key Responsibilities**:
**Social Media Management (Instagram & TikTok)**:

- Plan and execute creative content strategies tailored for Instagram and TikTok.
- Create 5 Instagram posts and reels, plus 5-7 stories weekly.
- Produce 3-4 engaging TikTok videos weekly using trending formats, sounds, and editing techniques.
- Actively engage with followers through comments, DMs, and mentions to grow the community.
- Monitor trends, challenges, and platform updates to keep the brand ahead of the curve.

**Content Writing (English & Arabic)**:

- Write and deliver 5 well-researched, SEO-optimized articles weekly (700-1000 words each).
- Ensure content is engaging, accurate, and culturally relevant in both languages.
- Upload articles to the backend system with proper formatting, images, and SEO metadata.
- Conduct in-depth research to create valuable, trend-driven content aligned with audience interests.
- Proofread and edit all written material to maintain top-notch quality.

**Analytics & Reporting**:

- Track and analyze the performance of social media posts, videos, and written content.
- Use insights to refine strategies and report progress to the team.

**Requirements**:

- Proven experience managing Instagram and TikTok accounts and creating bilingual content for brands.
- Proficiency in video editing tools (e.g., CapCut, Canva, Adobe Premiere) and content management systems.
- Strong understanding of platform algorithms, SEO, and audience engagement best practices.
- Excellent writing and communication skills in **English and Arabic**.
- A creative mindset with the ability to brainstorm and execute innovative ideas.

**Benefits**
- **Flexible Work Environment**: Work remotely with one in-office day per week in **Cairo**, giving you the freedom to balance your schedule.
- **Creative Freedom**: Showcase your ideas and talents while shaping the brand’s voice and visuals.
- **Professional Growth**: Gain hands-on experience in social media, content creation, and SEO while working with a top beauty e-commerce brand.
- **Be Part of the Beauty Industry**: Join a fast-paced, glamorous field where your work directly influences trends and customer experiences.



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