Community Growth Specialist
4 days ago
Wego is the most popular travel search engine in the Middle East and among the leading players in online travel in Southeast Asia.
ShopCash is a new cashback and loyalty program launched by Wego in MENA in 2020. ShopCash gives users access to a wide range of cashback offers, promo codes, deals and vouchers from a variety of merchants. ShopCash was developed to make brands and deals discovery easier while enabling users to save on every purchase.
**Responsibilities**:
- Develop and execute strategies on Telegram, Facebook, Twitter, Discord, Reddit, and any other existing and future community platforms
- Explore and test other possible channels for expanded community reach and brand amplification
- Share deals and offers within communities to jumpstart discussions
- Identify and involve engaged advocates and contributors to build a core community and strengthen the reach
- Ensure brand continuity across all relative channels with coherent messaging and consistent brand voice
- Collaborate with the rest of the social media team to align on and plan social media campaigns.
- Collaborate with the designers in the team for graphics and any necessary visual materials for each community platform.
- Create and curate engaging content that encourages user participation and growth
- Identify and leverage opportunities to collaborate with influencers and drive community growth
- Analyze and report on community engagement
- Stay up to date on the latest social media trends and algorithm changes to ensure the maximum effectiveness of campaigns
**Qualifications**:
- You LOVE fostering and interacting with communities on the Internet.
- Comfortable experimenting with ideas, iterating if needed and optimizing them
- Have a growth mindset
- You have a bachelor’s degree or equivalent experience and knowledge in a field applicable to the role
- You have 1-3 years of experience in the field (please submit descriptions or samples of your past community development achievements and tasks)
- Strong written and verbal communication skills in Arabic and English
- Experience creating and executing successful social media campaigns and collaborations with influencers
- Ability to analyze data and report on community growth and engagement metrics
- Knowledge of social media platforms and communities where our target audience is most active
- Passion for community engagement and growth
**Language Requirement**:
Arabic (reading, writing and speaking), English
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