Customer Marketing Manager

2 weeks ago


مصر, Egypt Haleon Full time

Hello. We’re Haleon. A new world-leading consumer healthcare company. Shaped by all of us. Together, we’re improving everyday health for millions of people. By growing and innovating our global portfolio of category-leading brands - including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum - through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re building together. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

Job Purpose:
The role will be responsible for driving & set the business strategies like portfolio pricing strategy, core range assessment & optimization promotion strategies, customer shelving and distribution / range strategic approach and guidelines for each trade channel to unlock brands growth priorities and innovation. Accountable to deliver on Innovation, Performance and Trust objectives to include: achieving New product launches (innovation) targets, growing our brands ahead of the categories we compete in, the delivery of P&L for assigned brands. Works cross-functionally with Marketing & Sales & Supply Chain to drive the flawless execution agenda. Demonstrates Haleon values and expectations to drive actions and decisions, role model values and expectations

Job Related Experience:
- Develops and delivers must stock lists by Brand by Channel/Customer. Includes active mix principles and recommendations.- Delivers Price strategy by Brand in partnership with Marketing & Sales and Commex team- Deliver customer trade margin strategy for each trade channel in partnership with Marketing & Sales & Commex team- Develops and delivers a promotional strategy and guidelines by Brand, tailored by Channel/Customer where appropriate. Includes depth of price discount, frequency or promotion, maximum volume sold on promotion and ongoing optimization guidance.- Develop and deliver Brand Level Shelving Strategy to include share of shelf and shelf placement objectives with in the Category Management fundamentals- Key member of the Innovation Project Team, develops and delivers the Innovation launch plans to include distribution/range targets, shelving, pricing and promotional objectives.- Delivers Customer selling & Trade stories to sales supporting the execution of the items above and innovation. Includes the triple win position (win for customer, win for shopper and Haleon-CH) and financials to sell in.- Designs and deploys all point of sales material (POSM) for in-store execution, leveraging the create provided by marketing. Continuously optimizing approach whilst manging within budget and mange measurement of ROI for all customer related activations.- Conducts the analytics needed to set and sell in the customer strategies and sales tools for flawlessly execution.- Develops some customer
- specific executions to drive Haleon differentiated approach across trade channels and shopper segments- Has a growth mindset and high learning, people and change agilities- Understands and abides by Haleon policies and procedures, conducts Management Monitoring

Why you?

Qualifications & Skills- University Degree or equivalent is mandatory with area of area of specialization in Sales & Commercial Customer Marketing Trade channel management Category management- Preferred qualification: MBA with area of specialization in General Management Sales & Marketing Management- Seven plus years of managerial experience in sales & customer management & trade channel management- Diversified regional and trade channel experience is a must- Strong communication and interpersonal skills- Strong analytical and problem-solving skills- Numeracy and finance skills- Strong commercial understanding / experience

Why Join Us?

The future of everyday health is changing. And we’re the people changing it. In front of us is an incredible opportunity to go beyond what any of us have done before. And make everyday health more achievable, more inclusive and more sustainable. For more and more people.

So join us, as we build one of the world’s leading consumer healthcare companies. Join us to innovate our category-leading brands. To better understand people’s everyday health needs. To tackle the biggest barriers that stand in their way. To change individual and societal behaviour.

In our efforts to further tackle barriers that may be standing in our way, we have implemented what we call a Hybrid Working model, known as Home office. Home office in the country of employment is permitted for all employees whose position allows it. The employee and the manager agree on the circumstances in which working from the office is required and in which the employee can work remotely or specific local arrangements. This helps us with ensuring that we maintain a healthy work-life balance, and give our best to our people

Join us to work with colleagues who share your restless ene



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