Marketing Executive
3 days ago
Company Description
**Informa PLC is a leading international events, intelligence and scholarly research group.**
Our purpose is to champion the specialist. Through hundreds of powerful brands we work with businesses and professionals in specialist markets, providing the connections, intelligence and opportunities that help customers grow, do business, make breakthroughs and take better informed decisions. Informa is listed on London Stock Exchange and a member of FTSE 100, with over 11,000 colleagues working in more than 30 countries.
Each of our five operating divisions has a distinct focus:
**Informa Connect** aims to provide expert content you cannot Google, and access to specialist networks and communities, through major branded annual events and specialist digital communities and content services.
**Informa Intelligence** provides specialist digital information and data products, consultancy and research services to over 25,000 business worldwide, helping companies make better informed decisions and gain competitive edge.
**Informa Markets** creates global platforms for industries, specialist markets and customers to trade, innovate and grow, delivering over 550 events annually, specialist digital content and actionable data solutions.
**Informa Tech **aims to inspire the global technology community to design, build and run a better digital world by providing research, media, training and events to specialist technology communities worldwide.
Our sixth division is **Global Support**, which provides shared, efficient business services and function-specific expertise to each of Informa's operating divisions.
**Job Description**:
**Job Summary/Responsibilities**
- ** Customer journey management**:overseeing the customer journey from start to finish. Work with a variety of teams, including marketing, sales, and customer service, to ensure that the customer experience is seamless and meets the needs of the customer.
- ** Research and identify strategic partners to collaborate with locally and internationally**:This includes identifying potential partners who can help the company reach new markets, grow its customer base, or improve its products or services. The marketing team should research potential partners' capabilities, strengths, and weaknesses to ensure that they are a good fit for the company.
- ** Manage the business matchmaking feature and ensure high ROI for the clients**: This includes managing the company's business matchmaking platform, which connects businesses with potential customers and partners. The marketing team should track the results of the matchmaking platform to ensure that it is generating leads and sales for the clients.
- ** Manage marketing tool kits (e-signatures, social media posts, WhatsApp invitations, explainer videos, etc.)**: This includes creating and managing the company's marketing toolkit, which includes a variety of marketing materials, such as e-signatures, social media posts, WhatsApp invitations, and explainer videos. The marketing team should ensure that the marketing toolkit is up-to-date and that it is aligned with the company's marketing goals.
- ** Support with marketing channels (Catalogue, MML, SMS, WhatsApp, Website, etc.)**: This includes supporting the company's marketing channels, such as its catalogue, marketing materials library, SMS marketing, WhatsApp marketing, and website. The marketing team should ensure that the company's marketing channels are effective and that they are reaching the company's target audience.
**Qualifications**:
- ** Marketing knowledge**: A marketing executive should have a strong understanding of marketing principles and strategies. They should be able to develop and execute marketing campaigns that are aligned with the company's overall marketing goals.
- ** Content creation skills**: create engaging and informative content. They should be able to write blog posts, articles, infographics, and white papers that are relevant and appealing to the company's target audiences.
- ** Social media skills**:manage social media accounts and use social media to engage with customers and promote the company's products or services.
- ** Analytical skills**: track and measure the results of their marketing campaigns. They should be able to use this information to improve the effectiveness of their future campaigns.
- ** Organizational skills**: manage multiple projects and tasks simultaneously. They should be able to prioritize tasks, meet deadlines, and work under pressure.
- ** Communication skills**: A marketing executive should be able to communicate effectively with a variety of stakeholders, including marketing team members, sales team members, and clients. They should be able to clearly articulate marketing strategies and plans, and they should be able to answer questions and resolve problems.
- ** Teamwork skills**: A marketing executive should be able to work effectively as part of a team. They should be able to collab
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