Event Director
6 months ago
**About us - dmg events**
dmg events is an international exhibitions and publishing company. We attract more than 425,000 visitors to our global portfolio of 80 exhibitions each year. Through our global events, our aim is simple. We want to accelerate business through face-to-face events, which is why we work so hard to bring people together, creating opportunities for them to network, learn and do business. dmg events is part of the Daily Mail Group Trust (DMGT). DMGT Manages a diverse, multinational portfolio of companies with total revenues of £2bn, that provide businesses and consumers with compelling information, analysis, insight, events, news and entertainment.
**Job Specification**:
This role is the day-to-day project management of the multi-functional team and the successful operational and profitable delivery of the events. The role encompasses the following key aspects: sales management, development of the events aligned with the wider divisional strategy; marketing, content, and operational direction; strategy and industry positioning/brand enhancement. P&L management is also a key part of the role, here the Event Director effectively manages costs to deliver the target revenues, contribution and KPI's for sales team.
**Role Summary**:
**Management**
- Lead and manage a team to develop and successful delivery of our existing events in the portfolio
- Manage the event specific P&L's, setting budgets, scheduling, and resourcing in tandem with the PD
- Ensure all targets are met and or exceeded through direct or indirect support and intervention
- Submit timely and accurate reporting
- Identify new event ideas or profiles for existing events that provide additional revenue streams
- Lead and develop relationships with key market-players across the entire value-chain
- Steer and set up meeting with all relevant teams in line with the event planning and communication framework
- Accurately forecasts and maximises revenues and manages costs across a portfolio of events
- Help coach and mentor team members to enable them to reach their full potential. Supports team members in achieving developmental goals
**SPEX**
- Ensures a high-quality value propositions, sales plans, and sales briefs
- Ensures the CRM (Sales Force) is used effectively within the team to drive accurate forecasting and maximise revenue performance
- Effective pipeline management with weekly check-ins with the sales team to review, validate and test pipelines
- Sets targets for sales campaigns and monitors activity and revenue milestones to their achievement
- Acquire and manage the agent network, ensuring that the agents are supported and are meeting the targets set for them
**Content and stakeholder relations**
- Work with the content producer to plan, monitor and research the development of content programs
- Creates and develops new ideas / special features for the events cluster
- Monitors competitive event strategies and looks for opportunities to further develop the events in the cluster
- Manages and builds relationships with the ministries, government and other key stakeholders and industry associations
- Hosts Advisory Board meetings at least once a year
- Understands and monitors supplier relationships
**Marketing**
- Oversees the development of the marketing strategy and marketing objectives for the events
- Works closely with the marketing team to deliver a quality target audience and improve the overall look and feel of the event
- Ensures marketing deliverables and branding are in line with the events brand guidelines and dmg events' branding standards
- Oversees database development in conjunction with the data team
- Oversees the delivery of technical event solutions - exhibitor and visitor registration, online floor plan, event apps, exhibitor manual and matchmaking solutions
**Operations**
- Oversee the operational preparations for the event and ensure these are delivered and at a high standard and with eye on customer satisfaction
- Works with Ops in controlling costs whilst managing to ensure the highest standards of look, feel and customer experience on the show floor
**Minimum Experience**:
- 5-7 years' experience within events
- 3-5 years people management experience
**Job-Specific Skills**:
- Strong project management, planning and organizational skills
- Strong commercial acumen and approaches to projects
- Financial management and planning
- Staff and team management
- Extensive client networking and relationship-building skills
- Proven track record with sales and sponsorship delivery
**Behavioral Competencies**:
- Leadership/Flexibility/Adaptability
- Excellent interpersonal, communication and management skills
- External Awareness/ Influencing
- Teamwork/Delegation Decisiveness
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