Director of PR
4 days ago
**Why partner with MGM Health and Wellness**
Because your work will have a great impact on the world
Because we genuinely care about our partners and guests, as well as the community and the planet
We live our values and act in accordance with them
At MGM Wellness you will belong to a multicultural and internationally renowned experts
You will be part of a leading brand in the process of expansion, and we are proud to be a growing international company
We invest in the health and well-being of our partners
We support you so that you live your vocation with passion, reaching the best version of yourself
We bet on the development of your professional career
We celebrate achievements and take happiness seriously
Healthy food for talents... made by our chefs
MGM Wellness Partnership Bonus
Offices in the same facilities,
**Director of PR & Marketing**
About the position
To direct and oversee all marketing and PR activities with the support of teams and ensure that all activities and bookings are focused to yield maximum revenue per guest journey
JOB FUNCTIONS:
People Leadership Skills
Recruit, select and familiarize marketing department personnel
Train and guide marketing department personnel in the performance of their duties as to specific position responsibilities, performance techniques, reporting procedures, etc.
Conduct performance evaluations and follow up with Marketing department personnel
The ability to build a positive working environment
Maximize Revenue
Implement activities that positively impact Rev Par performance
Monitor competitive to ensure continual market share improvement
Develop, co-ordinate, and implement programs to increase profitable sales in all product areas
Monitor and identify current and future business trends to ensure profitable sales in periods of low and high demand
Manage the Yield Management program including the transition to a more robust dynamic pricing model
Ensure accuracy of definite bookings plus contracted group and corporate accounts
Marketing
Review and monitor competitive so as to formulate recommendations on product and service enhancements to remain competitive
Identify sources of business available and establish priority marketing opportunities in the solicitation of that business
The ability to understand the different needs of market segments and implement strategies/programs as appropriate to maximize profitability
Analyze the Resort capabilities and identify the direct sales, advertising, and public relations programs necessary to attract complementary sources of business
Develop and implement the Annual Marketing Plan
The ability to keep abreast of market trends and respond as needed
Develop marketing programs consistent with MGM Health & Wellness style and image
Initiate and supervise the installation of all sales and marketing office procedures and ensure
Resort is in compliance with all MGM Health & Wellness Sales and Marketing Minimum
Operating Standards
Prepare, monitor and control the annual advertising and business promotion (A&BP) budget
Sales
Solicit and service selected accounts
Participate in designated trade, service and community association and clubs
Represent all MGM Health & Wellness on sales calls
Provide "one up" sales assistance for all key accounts, to maintain an active account load and to act as the Resort sales leader
Managing Sales Activity
Serve as hotel’s key contact with organizations such as convention and business bureau, governmental business bodies and key airline accounts
Set and monitor all quotas for sales activities and production for direct sales personnel
Develop and approve travel schedules and budgets
Implement and monitor an effective prospecting program
Review the performance of each sales person and audit key account activity
Effectively administrate the company's sales incentive plan
Develop and maintain a succession plan for management positions in Sales and Marketing
Co-ordinate sales activities with WSOs
Determine staffing requirements, sales deployment, areas of responsibility and manage the performance of assigned staff according to their respective job descriptions
Internal Communications
Maintain a cooperative working relationship with other departments particularly those with mutual guest contact
Participate in meetings with Planning Committee and Department Heads disseminating information on sales activities, special bookings, business forecasts, competition, etc.
Communicate with Corporate Marketing, Worldwide Sales Offices and other MGM Health &
Wellness Resorts regarding new marketing opportunities, competitor activities, etc.
Prepare reports as required by the General Manager and Home Office
Hotel Systems
Enhance marketing effectiveness through improvements in automation
Utilize computerized operational systems (Delphi, FO system, etc...)
Ensure accurate tracking of business segments/markets
Implement systems to ensure sales and marketing programs achieve projected results
Understand, utilize
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