Marketing Associate

6 months ago

محافظة الغربية, Egypt Generation Full time

**POSITION OVERVIEW**

The Marketing Associate will assist in the planning, execution, and operational management of our marketing efforts. You will be responsible for supporting various marketing initiatives related to digital marketing campaigns and agency work management (e.g.: content creation, media budget allocation, performance). This role requires a person who knows how to balance creative work with data analysis for performance, with excellent communication skills and a passion for driving brand awareness and customer engagement.)

**RESPONSIBILITIES**
- Assist in the planning and execution of marketing strategies and campaigns.
- Support the development and implementation of marketing plans to achieve business objectives.
- Manage daily operational tasks related to marketing projects.
- Coordinate with internal teams and external agencies to ensure smooth execution of marketing activities.
- Support various digital marketing initiatives, including social media,
- Assist in briefing for the creation of several content and managing digital channels performance to drive brand awareness and customer engagement.
- Brief and collaborate with designers, writers, and other team members to produce high-quality marketing materials.
- Assist in allocating and managing media budgets to maximize campaign performance.
- Monitor and track media spending to ensure alignment with budget and strategic goals.
- Analyze marketing campaign performance using data and analytics tools.
- Provide insights and recommendations to optimize campaign effectiveness and ROI.
- Maintain excellent communication with internal teams, external agencies, and stakeholders.
- Prepare and present reports on marketing activities, performance, and outcomes.
- Support initiatives to increase brand awareness and customer engagement.
- Report to the marketing team to ensure alignment and collaboration on all marketing activities.
- Participate in team meetings and brainstorming sessions to contribute ideas and solutions.
- Provide administrative support for marketing projects,
- Assist with other marketing-related tasks and projects as needed

***

**EXPERIENCE**
- 3 years minimum of general marketing experience
- Experience in Project Management (dealing with different internal and external stakeholders at different seniority levels - including service providers like agencies and business partners)
- Good experience with data analysis and marketing campaign performance (using tools like Excel and platforms like Google Analytics)
- Some level of marketing budget control management experience

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