Business Analytics

4 weeks ago

القاهرة, Egypt Pfizer Full time

ROLE SUMMARY

Business Analytics & Insights (BAI) harnesses the power of data to drive robust analytical insights that inform some of Pfizer's most critical business questions.

The person in this role will lead prioritized efforts to frame, investigate and answer key business questions through market research and analytics plans. These plans include a combination of key performance tracking, customer data mining, competitive analytics and primary market research to fully understand, generate insights, and contribute market development and portfolio strategy for the Clusters.

ROLE RESPONSIBILITIES

Role definition and Key Accountabilities include, but are not limited to:
Market Analytics- Partner with key Pfizer stakeholders to support the design of analytics and market research plans and the overall management and execution of these plans within the Clusters.- Connect research and analytics together to tell a compelling and persuasive story and deliver clear and actionable recommendations.- Ensure prioritization of analytic plans to support brand strategy, optimize tactical and omnichannel plans, ensure effective use of promotional resources, provide comprehensive understanding of the marketplace and competition in order to drive accelerated and well-informed commercial decision making.- Identify the need for advanced analytics and data science to address business opportunities and lead cross-functional analytics teams, as needed.

Performance Management / Operating Plan Support- Ensure accurate and effective performance measurement and deliver regular assessments of portfolio performance to leadership, including articulation of the data and its implications for the business.- Proactively identify reporting needs and ensure quality delivery of these reports/dashboards.- In partnership with key Pfizer stakeholders, support the development of annual Cluster Operating Plans.

Collaboration with other Analytical teams- Partner with global/regional analytical teams to adapt global strategies to local markets, as needed.- Actively seek to share knowledge and expertise with other BAI colleagues.- Proactively seek alignment with other analytics teams (CoEs/other Regional/Global or Country teams) to ensure cohesive activities with our stakeholders and facilitate best practice sharing.

Vendor/Offshore Resource Management- Ensure team commissioning and contracting through preferred vendors.- Accountable for meeting compliance and Corporate SOP obligations of all Primary Market Research projects.- Manage budgets associated with assigned activities.- Be accountable for continuous improvement and identification/utilization of new capabilities to maximize the competitive advantages of the business.

Qualifications- Fluent in English (written and spoken).- Strong MS Excel and PowerPoint skills.- Familiarity with pharmaceutical data and visualization tools is preferred- Experience in the management of secondary data analytics- Experience in using innovative techniques to monitor, simulate and analyse complex data sets preferred.- Experience in quantitative and qualitative market research methodologies.- Forecast and modelling experience, preferred, with ability to run models in order to understand risks and uncertainties- Ability to assess vendor technical capabilities and manage risks in the analytic process.- Ability to be flexible and support teams in complex and challenging cross-functional projects.- Ability to identify, prioritize and describe relevant caveats and uncertainties in research, analytic projects, and forecasts, including how they relate to the business questions.- Demonstrated Business / Financial Acumen.

Experience- 5+ years’ experience in Biopharma, analytics, strategic consulting, business, or related area.- Bachelor’s degree (or equivalent) required. Masters (or equivalent) preferred in a quantitative discipline.-
- Ability to identify new issues, trends, and opportunities from data.- Demonstrated analytical capabilities and critical thinking skills.- Project management and organizational skills with cross-functional teams of diverse colleagues.- Written and verbal communication skills.- Strong customer service orientation.

Work Location Assignment: On Premise

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

Marketing and Market Research

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