Senior Performance Marketing Specialist
4 days ago
**Summary**:
We are looking for a performance marketing expert who has a wide width of experience across user acquisition and growth in B2B marketing. You will own paid media strategy, execution, and reporting of campaigns. In this B2B role you will market to enterprises and SMEs.
**Responsibilities**:
- Plan and execute the performance marketing strategy to meet the business objectives and targets.
- Manage budget and campaigns across all digital channels to drive strong return on investment and efficient CAC.
- continuously identify optimization and experimentation opportunities and develop end-to-end strategies to test new hypotheses.
- Collaborate with content team and other teams to build new ad concepts and themes.
- Track and report on key performance indicators of media activity.
- Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.
**Responsibilities**:
- B2B / SAAS background is a plus.
- Minimum of 5 years of experience in B2B lead generation and performance marketing.
- Exceptional analytical skills to identify opportunities.
- Solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.
- Proof reading skills
- Self-driven
Ability to commute/relocate:
- Maadi: Reliably commute or planning to relocate before starting work (required)
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