Brand Manager
6 days ago
Develop and implement category strategies: Develop and implement effective strategies for managing the company's product categories, including identifying new product lines, evaluating current product offerings, and monitoring industry trends and customer demands.
- Analyze market trends and data: Analyze market trends and consumer data to make informed decisions about pricing, product placement, and product development.
- Monitor product performance: Monitor product performance and sales data to identify opportunities for improvement, and adjust pricing and promotions accordingly.
- Collaborate with marketing team: Collaborate with the marketing team to develop effective marketing campaigns and promotions, and to ensure that all marketing efforts align with category strategies.
- Manage product launches: Manage new product launches, from planning to execution, ensuring that all products are launched on time and within budget.
- Manage budgets: Manage category budgets and ensure that spending is aligned with category strategies and company objectives.
**Requirements**:
- 10 years of experience in category management or a related field, preferably in FMCG.
- Strong analytical skills, with the ability to analyze market data and trends and make data-driven decisions.
- Excellent communication and interpersonal skills, with the ability to build strong relationships with suppliers and collaborate effectively with cross-functional teams.
- Demonstrated ability to develop and implement effective category strategies, and to manage budgets and achieve financial targets.
- Knowledge of the agriculture industry, including the latest trends, regulations, and technologies.
- Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines.
- Proficiency in Microsoft Office, particularly Excel, and experience using category management software and tools.
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