SEO Specialist En/ar

2 months ago


القاهرة, Egypt Property Finder Full time

Founded by Michael Lahyani in 2005 as a magazine (Al Bab World), Property Finder today is a single technology platform and brand across multiple countries in the MENA region. We offer the most advanced tools and best-in-class user experience for homeseekers, real estate brokers, and developers. Property Finder's most recent valuation secures our status among the Middle East's emerging unicorns, affirming a growth-oriented identity.

Over the years, we've expanded our operations to Bahrain, Egypt, Qatar, Saudi Arabia, and secured a strategic shareholding in Hepsiemlak, the leading property portal in Turkey. With over 600+ dedicated people in 6 regional offices, we facilitate more than 14 million monthly visits across our platforms, solidifying our position as a regional powerhouse in the proptech space.

As the pioneering portal for homeseekers in the region, we are on a mission to motivate and inspire people to live the life they deserve.

**SEO Specialist EN/AR**
**Based in Egypt**

The SEO Specialist will play a crucial role in enhancing the organic visibility of our websites in KSA, Bahrain, and Qatar. This position involves conducting comprehensive keyword research in both English and Arabic, ensuring alignment with business objectives, and implementing SEO best practices to boost web traffic and conversions. The specialist will craft detailed and compelling location and property listing page descriptions in English and Arabic, showcasing a seamless integration of creative and technical writing skills. Additionally, the role requires effective communication with the team and management regarding project development, timelines, and results, maintaining transparency and alignment throughout the project's lifecycle.

**Key Responsibilities**
- Optimizing copy and landing pages for search engine optimization in Arabic
- Performing ongoing keyword research including discovery and expansion of keyword opportunities
- Researching and implementing content recommendations for organic SEO success
- Work closely with the other team members to meet company goals.
- Update and optimize PF website content as needed.

**Qualifications**
- Minimum 3+ years of experience in Search Engine Optimization (SEO) and / or Content Marketing
- Excellent writing and editing skills in English and Arabic are a MUST.
- Experience with website analysis using a variety of analytics and seo tools including Google Analytics, Google Search Console SEMRush.
- Experience working with CMS and building/administering content in CMS environments
- Basic knowledge of HTML
- Preferred to have experience in eCommerce or Real Estate websites.
- Preferred to have experience in AI tools & ability to generate and use different prompts that can work well with tools such as ChatGPT & Gemini.

**Our promise to talent**

We encourage our people, called creators, to move fast, to be bold and offer them countless ways to make an impact in a fast-growing and talent-centric organisation.

Our goal is to ensure that our people find their time at Property Finder a rewarding experience where the company’s growth also means personal growth.

Overall it is a place **for you to be your best self.**

**Property Finder Principles**
- Move fast and make things happen
- Data beats opinions
- Don’t confuse motion with progress
- Failure is success if we learn from it
- People over pixels


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