Mass Communication

5 months ago


مصر, Egypt Century 21 India & UAE Full time

**Mass Communications and Digital Marketing Specialist**

**Position Overview**:We are seeking a dynamic and results-oriented Mass Communications and Digital Marketing Specialist to join our team. If you're passionate about effectively conveying messages to diverse audiences and have a knack for leveraging digital channels, this role is perfect for you. The Mass Communications and Digital Marketing Specialist will be responsible for crafting compelling communication strategies, executing digital marketing campaigns, and driving brand engagement across various online platforms.

**Responsibilities**:

- Develop and implement comprehensive mass communication strategies to enhance brand visibility and awareness among diverse audiences.
- Craft engaging and persuasive content for press releases, newsletters, blog posts, social media, and other communication channels to convey the brand's message effectively.
- Collaborate with cross-functional teams to align mass communication efforts with marketing campaigns, product launches, and company initiatives.
- Manage media relations, build relationships with journalists, bloggers, and influencers, and coordinate media coverage for events and announcements.
- Analyze digital marketing performance metrics and KPIs to measure campaign effectiveness, identify trends, and recommend optimizations for better results.
- Stay current with industry trends, digital media developments, and emerging technologies to provide innovative recommendations for enhancing communication and marketing strategies.
- Monitor online conversations and engagement, responding to comments, messages, and inquiries in a professional and timely manner.
- Collaborate with design and content teams to ensure visually appealing and cohesive communication across all digital platforms.
- Manage crisis communication strategies and handle potential PR challenges with a solution-oriented approach.
- Coordinate and execute online events, webinars, and digital press conferences to engage target audiences.
- Develop and maintain relationships with relevant industry associations, organizations, and partners to expand brand reach and influence.

**Qualifications**:

- Bachelor's degree in Mass Communications, Marketing, Public Relations, or a related field (or equivalent work experience).
- Proven experience as a Mass Communications Specialist, Digital Marketing Specialist, or similar role, showcasing successful campaigns and communication efforts.
- Excellent written and verbal communication skills, with a talent for tailoring messages for different audiences and platforms.
- Profound understanding of various mass communication channels, PR practices, and digital marketing strategies.
- Analytical mindset, capable of interpreting digital marketing metrics and translating them into actionable insights.
- Creative thinker with the ability to generate innovative communication and marketing ideas.
- Strong organizational skills, attention to detail, and ability to manage multiple projects and deadlines.
- Ability to adapt to fast-paced environments and navigate unforeseen challenges effectively.
- Proficiency in crisis communication and PR strategies is a plus.
- Graphic design and video editing skills are beneficial.

**Why Join Us**:

- Opportunity to shape and drive both mass communication and digital marketing strategies.
- Collaborative and innovative work environment that encourages new ideas and professional growth.
- Competitive salary and comprehensive benefits package.
- Professional development opportunities to stay current with industry trends and enhance skill set.
- Chance to work with a passionate team and contribute to the company's growth and success.

**Salary**: From E£8,000.00 per month

Application Question(s):

- Do you have experience in Leads Generating

**Education**:

- Master's (preferred)

**Experience**:

- Marketing: 5 years (preferred)

**Language**:

- English (required)



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