Consumer & Shopper Content Senior Manager-africa

4 days ago


Cairo, Egypt The Coca-Cola Company Full time

**Coca-Cola Consumer & Shopper Content Senior Manager - Africa**

**Reports To Coca-Cola Category Lead-Africa**

**About the role**
- Author and align key stakeholders to Integrated Marketing Experience (IMX) briefs.
- Lead agency briefings for Consumer and Shopper content and identify innovative ways to measure the effectiveness of brand campaigns.
- Provide guide adherence throughout the Integrated Marketing Experience process: (and when needed, evolution of) the strategy among internal teams and external agency partners; identify opportunities to bring consumer research and data into the process.
- Help develop measurement plans to evaluate and optimize campaigns; foster a culture of collaboration that continually challenges and builds the brand team’s collective thinking.
- Actively collaborate with the brand/category team to translate global/regional direction to Africa Operating Unit (where applicable) and to ensure that the strategy is relevant to consumers
- Positions the brand for future growth and can ultimately inspire differentiated marketing communications.

**Role Requirement**
- ** Education**: Bachelor’s degree required.
- ** Related Work Experience**: minimum 5-7 years of experience working in a strategic marketing capacity; experience working at and with world-class creative agencies and track record of inspiring big (ideally award-winning) creative thinking a plus.

**Work Focus**
- Ability to lay the strategic foundation needed to spark, evaluate, measure and optimize creative ideas that comprise a brand’s annual marketing efforts in a way that delivers business growth and consumer value.

**Communication Focus**
- Communicate with both internal and external parties
- Responsible for sharing information and influencing others

**Key knowledge requirement**
- Exceptional written and verbal communication skills
- Articulate complex ideas in a clear, compelling manner
- Collaborate and build consensus
- Translate consumer and cultural research/data, business objectives and diverse perspectives into actionable marketing strategies
- Lead and shape consumer research

**Skills**

Results-Oriented; Leadership; Sales Process; Account Management; Customer Relationship Management (CRM); Sales Management; Marketing; Pitch Presentations; Consultative Sales Management; Business Insights; Influencing Decisions; Sales Forecasting; Communication; National Account Sales; Customer Service Management; Business Development; Negotiation
**Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.



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