Senior Social Media Specialist

6 months ago


مصر, Egypt Talent Pal Full time

**Responsibilities**:

- Develop and implement social media strategies that align with overall marketing objectives and brand voice.
- Manage and create engaging content (text, images, videos) for various social media platforms (e.g., Facebook, Instagram, Twitter, etc.).
- Schedule and publish content consistently across all social media platforms.
- Monitor and analyze social media performance using relevant metrics (engagement, reach, impressions, etc.).
- Identify and implement strategies to increase audience engagement and brand awareness.
- Respond to comments and messages in a timely and professional manner.
- Collaborate with other departments (marketing, sales, customer service) to ensure consistent brand messaging across all channels.
- Stay up-to-date on the latest social media trends and technologies.
- Research and identify new social media platforms and tools that could benefit the company.
- Generate reports and present social media performance data to stakeholders.

**Qualifications**:

- Bachelor's degree in Marketing, Communications, or a related field (preferred)
- Minimum 3-5 years of experience in social media marketing
- Proven track record of developing and implementing successful social media campaigns
- Strong understanding of social media analytics and reporting tools
- Excellent writing, editing, and communication skills
- Ability to multi-task and manage multiple projects simultaneously
- Creative and strategic thinking skills
- Strong analytical skills
- Excellent time management skills
- Experience with social media advertising (a plus)

This job has been sourced from an external job board.



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