Growth Marketing Manager
6 days ago
Do you find leading and devising innovative marketing strategies exciting? Are you able to **build and generate reports from marketing automation platforms** and **distill insights to drive strategy**? Do you have experience **identifying, building and managing partnerships**? Would you say you are **comfortable with numbers** and are able to make **data driven decisions**? Have you engaged with** agencies and contractors** before?
Well, this just might be the role for you
**ABOUT ALX AFRICA**
ALX Africa, a non-profit organisation under the ALX Foundation, is dedicated to unlocking the potential of Africa's digital future. Formerly part of Sand Tech Holdings, we've embarked on an independent journey to provide world-class tech skills training and career acceleration programmes. Our mission is to bridge the digital divide, upskill and reskill talent, and create a generation of innovative leaders. **By 2030, we aim to empower 2 million Africans to secure sustainable tech careers.**
With hubs in 8 cities across Africa and counting, we provide safe access to quality learning and a dedicated network of expert instructors. Our innovative programmes equip learners with the practical skills and knowledge needed to succeed in today's rapidly evolving tech industry. Through a combination of rigorous coursework, industry partnerships, and hands-on projects, we prepare our students for in-demand roles in software engineering, data science, and cybersecurity.
**We achieve this by**:
- Providing young professionals with access to the most in-demand tech skills that will power the future.
- Empowering the next generation of technology innovators, entrepreneurs, and business leaders through challenging, real-world coursework.
- Building a lifelong, impactful community of tech professionals that support them at all stages of their career journey.
**ABOUT THE ROLE**
As the Growth Marketing Lead, your primary role is to drive the growth of qualified applicants to our training programs through innovative, data-driven marketing strategies. You will leverage a combination of online direct response advertising, in-person events and promotions, and strategic partnership development to achieve this goal. In addition to recruitment, you will support broader marketing and communications efforts. You will be responsible for:
**Marketing Strategy**:
Develop and execute innovative strategies to expand brand awareness across channels, including ads, partnerships, social media, and web experiences. Establish clear objectives, define target audiences, optimize marketing spend, and track performance metrics. Tailor our global strategy to resonate with the unique needs and behaviors of local youth, fostering collaboration with global marketing teams.
**Digital Marketing**:
Design and implement online growth marketing campaigns, identifying and managing external contractors, freelancers, and agencies to support our mission. Develop and execute creative strategies to increase online reach through content marketing, social media, video, and other digital channels. Continuously measure and optimize digital campaigns for lead conversion and ROI.
**Offline Marketing**:
Create and manage offline marketing strategies to build brand awareness and generate leads through channels such as TV and radio. Plan and execute engaging in-person experiences that generate buzz and inspire prospective learners, increasing brand presence and lead acquisition.
**Partnerships**:
Identify, establish, and nurture partnerships with key stakeholders, including universities, youth networks, and influencers, to amplify brand presence and generate new leads. Develop strategies to maximize the impact of these partnerships on lead acquisition and brand growth.
**Martech & Analytics**:
Utilize and optimize enterprise marketing and sales technologies, such as Hubspot, to track and analyze key metrics related to brand, user experience, and stakeholder engagement. Draw insights from data to identify scalable acquisition channels, execute growth strategies, and continually improve performance.
**Budgeting & Cost Optimization**:
Manage and optimize marketing budgets to ensure efficient allocation and maximum impact. Focus on reducing cost per acquisition (CPA) through data-driven strategies and continuous campaign optimization. Monitor budget performance closely, adjusting spend to maximize ROI and reach objectives.
**User Journey Development**:
Design and implement a compelling and seamless journey for our target audience, utilizing multiple touchpoints such as ads, websites, landing pages, social media, and other channels. Ensure an engaging, consistent, and effective experience that converts leads into applicants.
**REQUIREMENTS**:
**_ Must-Have_**
- 5+ years of experience or equivalent expertise in B2C marketing. Comfortable with leading and devising innovative marketing strategies
- Experience working for a start-up or similar fast-paced environment, or demons
-
Specialist Marketing
1 week ago
القاهرة, Egypt talabat Full time**Company Description** Since launching in Kuwait in 2004, talabat, the leading on-demand food and Q-commerce app for everyday deliveries, has been offering convenience and reliability to its customers. talabat’s local roots run deep, offering a real understanding of the needs of the communities we serve in eight countries across the region. We harness...
-
Growth Marketing Manager, Dentsu Mena
4 weeks ago
القاهرة, Egypt Dentsu Full timeJob Description: Job Title: Growth Marketing Manager, dentsu MENA Work Location: Cairo, Egypt Job Level: Manager Reporting To: Senior Marketing and Communications Manager (Hybrid) About Dentsu International: Dentsu is one of the largest marketing and advertising groups, providing a full suite of creative, data, technology and media services to its...
-
Growth Marketer
4 weeks ago
القاهرة, Egypt Vitals Full time**Looking for Impact? This Job’s for You**: Vitals is a market leader in the Shopify ecosystem. Every month, 150 million shoppers use our tools on more than **30,000 stores** worldwide. Our all-in-one app helps merchants to increase sales & grow their stores by optimizing every step of the purchase flow. Our app has a perfect score of 5/5 out of 8,800...
-
Marketing Growth
7 days ago
القاهرة, Egypt Delve Health Full timePay: E£25,000.00 - E£40,000.00 per month Application Question(s): - What is your expected salary? - Do you have healthcare experience? - How many years of B2B experience do you have? **Experience**: - Marketing: 3 years (preferred) **Language**: - English (preferred)
-
Portfolio and Segments Growth Manager.
1 week ago
القاهرة, Egypt Ethics HR Full timeDevelop and execute customer activation and retention campaigns to encourage repeat usage and increase transaction volumes. - Utilize customer data to identify trends and define segments for targeted marketing efforts. - Collaborate with business development and marketing teams to create compelling offers and incentives for customer activation. - Monitor and...
-
Growth Analytics Manager
3 days ago
القاهرة, Egypt Dubizzle MENA Full timeDubizzle Egypt is the leading marketplace for selling and buying online in the region. Our aim is to upgrade people’s lives by facilitating deals and identifying attractive opportunities for both individuals and businesses. Our goal is to strengthen local economies, empower small businesses, and help everyone in making smarter choices for themselves, the...
-
Product Manager
4 weeks ago
القاهرة, Egypt Dsquares Full timeDsquares is more than just a loyalty program provider; our expertise lies in crafting loyalty solutions to give an unforgettable experience that keeps customers coming back for more. From concept to execution, we handle the entire loyalty journey, turning brands into beloved obsessions. With our tech-savvy team and a passion for innovation, we're not just...
-
Marketing Manager
4 weeks ago
القاهرة, Egypt Abou Naja Intellectual property Full time**Career Objective**: We are looking for a **strategic and results-driven Marketing Manager** to establish and lead our **marketing department**, driving brand awareness, lead generation, and business growth. This role presents an exciting opportunity to **develop and execute innovative marketing strategies**, build a high-performing team, and ensure...
-
Marketing Manager
4 weeks ago
القاهرة, Egypt Azzab Group Full time**Company Description** El Azzab Group specializes in providing investors with solutions and services to start successful businesses in the Kingdom of Bahrain. The group establishes companies of all types, offering commercial addresses, office spaces, and various consultations including administrative, legal, and actuarial services. **About the Role** We...
-
Branch Manager
4 weeks ago
القاهرة, Egypt Digital vibes marketing Full timeOversee all day-to-day operations of the branch, ensuring smooth and efficient functioning. Manage workflows and ensure all marketing campaigns and projects are delivered on time and meet quality standards. Team Leadership: Lead and manage the branch team, providing direction, mentorship, and performance management. Foster a collaborative and...
-
Marketing Manager
4 weeks ago
القاهرة, Egypt On-Hire Full timeAs a Marketing Manager at On-Hire, you will play a pivotal role in driving our marketing initiatives and enhancing brand visibility across various channels. In this position, you will develop and implement comprehensive marketing strategies that align with our overall business objectives. Your expertise will help us connect with our target audience...
-
Africa Growth Leader
4 weeks ago
القاهرة, Egypt GE HEALTHCARE Full timeAbout GE HealthCare **Roles and Responsibilities**: - Develop and execute strategic plans to grow GEHC business in Africa through both direct and indirect channels. - Focus on the generating revenue and market share growth in African countries where GEHC is direct or through ICP. Identify in-country development opportunities in financial, operational, and...
-
International Growth Pioneer
1 week ago
القاهرة, Egypt BayanTech Full time**About the Job**: **Responsibilities**: - ** Market Analysis**: Conduct comprehensive market research to identify and evaluate new international business opportunities, including market trends, competitive landscapes, and customer needs. - ** Strategic Planning**: Develop and implement strategic growth plans tailored to specific international markets,...
-
Marketing Manager
3 weeks ago
القاهرة, Egypt Global Accreditation Full timeWe are a leading accreditation organization dedicated to ensuring excellence in healthcare, education, and conformity assessment. We work with organizations to improve their standards and provide internationally recognized accreditation. **Job Overview** **Key Responsibilities** **Marketing Strategy & Branding** - Develop and execute comprehensive...
-
Marketing Manager
4 weeks ago
القاهرة, Egypt CrossWorkers Full time**Marketing Manager** - ** Title: Marketing Manager**: - **Industry: IT Software**: - **Reporting Line: SDS & Client (POC)**: - **Position Type: Full Time**: - **Level**:Managerial**: - **Location: Cairo Office, New Cairo**: - **Employment Type**: Full Time - Annual Contract** **About the job**: We are seeking an experienced and versatile **Marketing...
-
Communication and Marketing Manager
2 weeks ago
القاهرة, Egypt AMK LLC Full timeResponsible for developing and implementing communication and marketing strategies to enhance the company's presence and engagement with the target audience. This includes overseeing marketing activities, improving the brand identity, and ensuring the achievement of the company's outreach and growth objectives. Duties and Responsibilities: Strategy...
-
Senior Growth Analyst
4 weeks ago
القاهرة, Egypt MaxAB Full timeFounded in 2018, MaxAB is a rapidly growing food and grocery B2B e-commerce and distribution platform that serves a network of traditional retailers (mom-and-pop stores) across the MENA region. Using proprietary technology, MaxAB offers a transformative pull-driven supply chain and a tech-product that empowers both traditional retailers and suppliers. MaxAB...
-
Marketing Manager
4 days ago
القاهرة, Egypt Altivate Full time**About Altivate**: Altivate is a digital transformation enabler on a mission to help businesses find smarter and more innovative ways of doing business. With headquarters located in Saudi Arabia along with 3 regional offices in Egypt, India, and Jordan, we combine different knowledge and technologies to offer our clients tailored solutions and services to...
-
Communication and Marketing Manager
2 weeks ago
القاهرة, Egypt AMK Full timeJob Title: Communication and Marketing Manager Job Overview: Responsible for developing and implementing communication and marketing strategies to enhance the company's presence and engagement with the target audience. This includes overseeing marketing activities, improving the brand identity, and ensuring the achievement of the company's outreach and...
-
Category Growth Manager
1 week ago
القاهرة, Egypt Souq.com for E-Commerce LLC Full timeBachelor’s degree in Business Administration, Science, Technology, Engineering, Mathematics, Finance, or related field - 5+ years of professional experience influencing internal and external stakeholders in complex and dynamic environment ideally in e-commerce, technology, FMCG, retail or top-management consulting - A strong background in product...