Marketing Manager
6 months ago
**Responsibilities**
- Oversee the development and optimization of the company's website to ensure it serves as a primary tool for business and product information, lead generation
- Analyze website analytics to monitor performance and identify opportunities for improvement
- Implement strategies for SEO and content marketing to improve organic search rankings, increase web traffic, and enhance user engagement
- Develop and execute inbound and outbound marketing strategies aimed at generating high-quality leads for the sales team
- Implement lead scoring and management practices to ensure effective handoff of marketing qualified leads to sales
- Design, implement, and monitor comprehensive marketing campaigns across multiple channels (digital, print, events) tailored to specific segments of the healthcare IT market
- Craft compelling marketing messages and value propositions that clearly articulate the benefits and differentiators of the company’s products and services to the target audience
- Ensure consistent messaging across all marketing materials and platforms, reinforcing the brand identity and values
- Manages social media channels and campaigns.
- Creates collateral and media files including flyers, presentations/decks, screenshot editing, video, etc.
- Plans and manages exhibits and trade shows for medical imaging
- Creates and maintains inventory of branded materials for special events.
- Provides general marketing support to the marketing, sales, and executive teams and works on special projects as assigned.
**Qualifications**
- Bachelor’s Degree in Marketing or any related field is required
- Experience managing social media channels, website development and marketing campaigns
- Minimum 5 years of experience in a similar role (i.e. for an advertising or PR agency or other large company with multiple concurrent projects).
- Excellent command of the English language - written and verbal.
- Digital content creation and creative development experience.
- Experience using HTML, use of graphics manipulation software is desired.
- Marketing experience in B2B, preferably in healthcare, IT or SAAS.
- Must have strong Microsoft Office skills.
- Great communication skills and able to travel occasionally to trade shows/conferences, company meetings, presentations, etc.
- Experience using marketing automated platforms such as Hubspot, Marketo, Pardot, Mailchimp, Hootsuite
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