Social Media Specialist
2 weeks ago
We are seeking a passionate and creative Social Media Specialist to join our team and help us amplify our brand presence and engagement across various social media platforms. As a Social Media Specialist, you will play a pivotal role in developing and executing impactful social media campaigns, crafting engaging content, and analyzing social media data to drive strategic decision-making.
**Responsibilities**:
- Develop and execute social media campaigns aligned with overall marketing goals and objectives
- Create and curate engaging and shareable content across various social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and others
- Manage and optimize social media profiles, ensuring consistent branding and messaging
- Engage with followers, respond to comments and messages, and foster a positive online community
- Monitor social media trends, identify relevant opportunities, and adapt strategies accordingly
- Analyze social media data using analytics tools to track campaign performance, measure engagement, and gain valuable insights
- Collaborate with other marketing teams to integrate social media efforts into broader marketing initiatives
- Stay up-to-date on the latest social media trends, tools, and best practices
**Qualifications**:
- Bachelor's degree in Marketing, Communications, or a related field
- 2+ years of experience in social media marketing
- Proven ability to develop and execute successful social media campaigns
- Strong understanding of various social media platforms, including their unique features and target audiences
- Excellent written and verbal communication skills
- Ability to work independently and as part of a team
- Proficient in social media analytics tools
- Passion for social media and staying up-to-date on the latest trends
This job has been sourced from an external job board.
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