
Creative Copywriter
1 week ago
**Role purpose**:
- To create high-quality copy content for collateral and support materials that excite, educate and explain the company's core propositions and products to customers and sales account managers.
- To provide a marketing communications service to manage and prioritize workflow for new and amended proposition/ product materials from initial project brief through copywriting, to final production and uploading to key knowledge-share systems and internal communication vehicles.
- Copy write high-quality content, collateral, and sales support materials that differentiate our product offerings and increase market visibility across the Enterprise product portfolios.
- Ensure all copy reinforces Vodafone’s Enterprise propositions and brand concepts (Total
Communications Provider, Ready Business and Betters
**Key accountabilities and decision ownership**:
- Coordinates the work and progress of more junior copywriter collegues
- Directly liases with the senior creative Designers to produce complex and high quality promotional ans sales support material for internal and external stakeholders
- Actively supports junior collegues on their professional development paths, manages workload across the Creative Copywriter teams
- Understand the target audience and lead the creative development of positioning and messaging for the products and propositions.
- Know and understand new web media, design and digital technology to efficiently produce highly engaging copy with impact and creative
edge
- Ensures new documents/ materials are compliant with brand and corporate identity guidelines
**Core competencies, knowledge and experience**:
- influencing and relationship management skills
- coaching skills
- business acumen and understanding of the eeds of the customer, the market and key issues
- project managementskills
- confident verbal, exceptional writing skills
- advanced knowledge of MS Word
- experience in creative copy writing and content management
- strong copy-writing, proof-reading and publishing skills
- SharePoint knowledge
- experience of managing multiple stakeholders
- track record of establishing good working relationships and credibility with (senior) staff in the business
- highly organized
- good communication skills
Unique job ID:
- Native speaker language skills for the relevant languages
- Work experience in creative agencies,website content management, journalism or other classical writing
- Minimum of 8 years experiences in creative copy development
**#_VOIS#WeMoveTheWorld#MoveWithUs**:
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