Advertising Executive

2 weeks ago


القاهرة, Egypt Siera Light Full time

**Job description**:
**Objectives of the role**
- Developing and executing comprehensive advertising strategies to achieve marketing objectives and business goals.
- Conducting market research and audience analysis to identify target demographics, trends, and opportunities.
- Planning, negotiating, and purchasing advertising space across digital, print, broadcast, and other channels.
- Collaborating with creative teams to develop compelling ad creatives and messaging.
- Monitoring and optimizing advertising campaigns to maximize reach and engagement.
- Providing regular reporting and analysis on advertising performance, identifying insights and opportunities for improvement.
- Checking market trends and competitor activities to stay ahead in the market.

**Your tasks**
- Manage advertising strategies aligned with marketing objectives and target audience.
- Identify key advertising channels and platforms to reach target demographics effectively.
- Negotiate ad placements, rates, and contracts with media vendors and partners.
- Collaborate with creative teams to develop ad concepts, messaging, and visuals.
- Run advertising campaigns across multiple channels, including digital, social media, print, and out-of-home (OOH).
- Monitor campaign performance and KPIs, adjusting optimize results.
- Provide regular updates and reports to stakeholders on advertising performance.
- Stay updated on industry trends, emerging platforms, and best practices in advertising.

**Required skills and qualifications**
- Bachelor’s degree in marketing, Advertising, Communications, or a related field.
- 3+ years of demonstrable experience in advertising or a related role.
- Strong understanding of advertising principles, strategies, and best practices.
- Experience with advertising platforms, tools, and technologies.
- Knowledge of ad targeting, segmentation, and audience profiling techniques.
- Familiarity with digital advertising platforms (e.g. Google Ads, TikTok, Snapchat, LinkedIn, Facebook Ads).
- Excellent communication, negotiation, and presentation skills.
- Analytical mindset with the ability to interpret data and draw actionable insights.
- Strong creative and conceptual thinking skills with problem-solving abilities.
- Ability to work effectively in a fast-paced and collaborative environment.
- Proficiency in Microsoft Office Suite and Adobe Creative Suite.
- Master’s degree in advertising, Marketing, or a related field.
- Relevant certification in advertising and marketing.
- Proficiency in using advertising analytics and reporting tools.
- Understanding of legal and compliance considerations in advertising.
- Knowledge of digital marketing analytics tools for campaign tracking and analysis.
- Graphic design or video editing skills for creating advertising assets.
- Multilingual proficiency for effective communication with diverse audiences.

Ability to commute/relocate:

- Cairo: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- Advertising: 3 years (required)


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