Marketing Specialist
5 days ago
**About the job Marketing Specialist**:
**Responsibilities**:
- Establish a strong Account-Based Marketing (ABM) foundation and shared goals with Sales team
- Work cross functionally to leverage Sumerge technical expertise into building Thought leadership.
- Develop Brand awareness strategy for Sumerge.
- Define and Execute B2B Brand Awareness and Lead Generation campaigns.
- Define Sumerge Content Marketing Strategy & Plan including blog posts, white papers, eBooks, case studies, presentations, web content, video content, infographics, landing pages and more.
- Plan and Create testimonials and success stories with customers.
- Plan and Execute Sumerge marketing events including on-site events, webinars, etc.
- Manage the communication with external sources such as copywriters, graphic designers, video production, SEO agencies, etc.
- Define and implement a comprehensive B2B strategy for digital ads & social media.
- Manage campaigns executions from CRM.
- Analyze marketing activities and generate insights and reports using google ads, google analytics, site search, CRM, etc.
- Use data and analytics to back up decision-making for campaigns, website changes, and retargeting.
**Qualifications**:
- Bachelor's degree required* (Master’s preferred) in marketing, business, or technology.
- Computer Science/Software Engineering background is a plus.
- Minimum 6+ years relevant experience with demonstrated capacity in the following:
- B2B Software/Services Marketing, Account based marketing programs.
- Managing end-to-end marketing campaigns.
- Managing digital marketing activities specifically in organic and paid ads
- Strong analytical skills and ability to manage cross-functional projects.
- Excellent communicator and storyteller.
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