Marketing Operations Specialist

6 months ago

مصر, Egypt Informa Markets Full time

Company Description

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

**Job Description**:
**The Role**

**Job Summary/Responsibilities**
- ** Customer journey management**:overseeing the customer journey from start to finish. Work with a variety of teams, including marketing, sales, and customer service, to ensure that the customer experience is seamless and meets the needs of the customer.
- ** Research and identify strategic partners to collaborate with locally and internationally**:This includes identifying potential partners who can help the company reach new markets, grow its customer base, or improve its products or services. The marketing team should research potential partners' capabilities, strengths, and weaknesses to ensure that they are a good fit for the company.
- ** Manage the business matchmaking feature and ensure high ROI for the clients**: This includes managing the company's business matchmaking platform, which connects businesses with potential customers and partners. The marketing team should track the results of the matchmaking platform to ensure that it is generating leads and sales for the clients.
- ** Manage marketing tool kits (e-signatures, social media posts, WhatsApp invitations, explainer videos, etc.)**: This includes creating and managing the company's marketing toolkit, which includes a variety of marketing materials, such as e-signatures, social media posts, WhatsApp invitations, and explainer videos. The marketing team should ensure that the marketing toolkit is up-to-date and that it is aligned with the company's marketing goals.
- ** Support with marketing channels (Catalogue, MML, SMS, WhatsApp, Website, etc.)**: This includes supporting the company's marketing channels, such as its catalogue, marketing materials library, SMS marketing, WhatsApp marketing, and website. The marketing team should ensure that the company's marketing channels are effective and that they are reaching the company's target audience.

**Qualifications**:
**Qualities and experience needed for the role**
- ** Marketing knowledge**: A marketing operations specialist should have a strong understanding of marketing principles and strategies. They should be able to develop and execute marketing campaigns that are aligned with the company's overall marketing goals.
- ** Content creation skills**: create engaging and informative content. They should be able to write blog posts, articles, infographics, and white papers that are relevant and appealing to the company's target audiences.
- ** Social media skills**:manage social media accounts and use social media to engage with customers and promote the company's products or services.
- ** Analytical skills**: track and measure the results of their marketing campaigns. They should be able to use this information to improve the effectiveness of their future campaigns.
- ** Organizational skills**: manage multiple projects and tasks simultaneously. They should be able to prioritize tasks, meet deadlines, and work under pressure.
- ** Communication skills**: A marketing operations specialist should be able to communicate effectively with a variety of stakeholders, including marketing team members, sales team members, and clients. They should be able to clearly articulate marketing strategies and plans, and they should be able to answer questions and resolve problems.
- ** Teamwork skills**: A marketing operations specialist should be able to work effectively as part of a team. They should be able to collaborate with others, share ideas, and give and receive feedback.

**Skills and education**
- Educated to degree level or equivalent
- Analytical and questioning mindset
- Highly creative with excellent copywriting and visual marketing skills
- Fast learner and committed to personal development and growth
- Deadline and target driven
- Experience of working with CMS platforms (but coding knowledge not required)
- Experience of marketing analytics and reporting platforms (Google Analytics/Adobe or others)
- Database development and growth, including segmentation / advanced targeting
- Building relationships with partners and stakeholders
- Experience of working in a pressurised environment
- Good verbal and written communication skills
- Proficient in the use of MS Office, including intermediate/advanced PowerPoint, Word, Excel
- Events marketing experience

Additional Information

We believe strongly in the value of diversity and creat

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