Digital Marketing Manager

3 weeks ago

Cairo, Egypt Talent Pal Full time

Job Description

  • Planning developing implementing and managing the overall digital marketing strategy including web SEO database marketing email and social media to promote the companys brand and equity. His/her duties include planning campaigns analyzing metrics and identifying trends. Have experience in art direction and social media
  • Plan and implement the digital and inbound marketing strategies for the corporate communications plan in alignment with corporate strategy and objectives
  • Ensure the development of digital communications materials in tandem with creative team for clients partners stakeholders internal use employees and prospects
  • Plan and execute all digital marketing including SEO/SEM marketing database email social media and display advertising campaigns to drive traffic and engagement
  • Execute effective brand and channel marketing strategies identify growth opportunities using customer insights to increase brand awareness and equity in key regions
...
  • Design build and manage our social media presence on different platforms
  • Prepare accurate reports on our marketing campaigns overall performance.
  • Identify the latest trends and technologies affecting our industries and regions.
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate endtoend customer experience across multiple channels and customer touchpoints
  • Improve the design UX traffic and content of the website
  • Create paid campaigns on social media platforms
  • Maintain consistent brand messaging throughout all platforms
  • Create email blast campaigns to target key customers and stakeholders
  • Use advanced metrics to measure the success of marcoms campaigns
  • Oversee and manage all contests giveaways and other digital projects.
  • Work with different teams to brainstorm new and innovative growth strategies.
  • Ensure synergy among different departments and LoBs in terms of corporate communications and marketing activities
  • Participate in other projects and perform other tasks as assigned
  • Evaluate important metrics that affect our website traffic service quotas and target audience.
  • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
  • Identify trends and insights and optimize spend and performance based on the insights
  • Supervise corporate visual identity by ensuring alignment of marketing collaterals with branding identity
  • Responsible for allocation of expenditures
  • Collaborate with other teams on projects to raise Giza Systems profile
  • Ensure that Giza Systems standards for communications are adhered to across the organization
  • Manage and supervise digital team
  • Foster teamwork and collaboration within the team
  • Provide opportunities for on the job training and staff development throughout the year
  • Develop and maintain key relationships with different stakeholders
  • Collaborate and support different teams within organization
  • Drive positive culture and build positive relationships within team and stakeholders
  • Maintain good relationships with different stakeholders
  • Disseminate information on key elements and factors to enhance customer satisfaction and promote retention
  • Manage corporate communications on social media platforms intranet and website to raise Giza Systems profile to increase brand awareness

This job has been sourced from an external job board.
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